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Kick-Start Your Business: 100 Days to a Leaner, Fitter Organisation (Virgin Business Guides)

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Kick-Start Your Business: 100 Days to a Leaner, Fitter Organisation (Virgin Business Guides) (Paperback)

by Sir Richard Branson (Foreword), Robert Craven (Author)

4.6 out of 5 stars See all reviews (9 customer reviews)

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Bright Marketing: Why Should People Bother to Buy from You? by Robert Craven
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Product details

Paperback: 288 pages
Publisher: Virgin Books; New edition edition (10 Feb 2005)
Language English
ISBN-10: 0753509733
ISBN-13: 978-0753509739
Product Dimensions: 20.6 x 12.4 x 2.6 cm

Average Customer Review: 4.6 out of 5 stars See all reviews (9 customer reviews)

Amazon.co.uk Sales Rank: 256,699 in Books (See Bestsellers in Books)

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Product Description

Kick-Start Your Business uses practical, hands-on approach to putting your affairs in order, including: * essential tools to getting a business to work better, * hundreds of ideas and examples to turn a business into a powerhouse, * useful resources and contacts, * proven worksheets to 'kick-start your business'

From the Author

Living up to other's expectations
Professor David Storey wrote of me:

'Robert Craven is one of Warwick Business School's most highly regarded presenters. His animated action-packed style demands participation. Robert does not give his audience the option of sitting back and merely reflecting.

'I was wondering how this presetation style would translate into words..and was delighted to find that the reader of this volume is as bullied and cajoled into particpation as is the listner.'

Fine words indeed. I hope that I have managed to translate my presentation style into words - everyone who has read says that I have!

Meanwhile, the book! Well, it is ironic that I write a book - I bang on about how I hate theory and am obsessed with action and then I try to give people a toolkit for action (a theory!). At the end of the day the toolkit does work - I know it does and the book is littered with examples of real businesses who have succeeded, using my help.

So, what do you get for your money: - commentary on how to apply the toolkit - checklists, action points, case studies, etc - the toolkit - the 100 day workout - all the worksheets...

So, what you get is a book aimed at helping you run a better business. That is what it does!

All feedback gratefully received

Robert Craven Bath Feb 2001- --This text refers to an alternate Paperback edition.

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	69% buy the item featured on this page: Kick-Start Your Business: 100 Days to a Leaner, Fitter Organisation (Virgin Business Guides) 4.6 out of 5 stars (9) �7.98
	11% buy The Best-Laid Business Plans: How to Write Them, How to Pitch Them (Virgin Business Guides) 4.7 out of 5 stars (3) �7.14
	8% buy Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin Business Guides) 4.8 out of 5 stars (4) �6.63
	7% buy Bright Marketing: Why Should People Bother to Buy from You? 4.5 out of 5 stars (2) �9.03

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Customer Reviews

9 Reviews

5 star:		(8)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(1)

Average Customer Review

4.6 out of 5 stars (9 customer reviews)

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars It helped me enormously, 20 Mar 2001

By A Customer

This review is from: Kick-start Your Business: 100 Days to a Leaner, Fitter Organisation (Virgin Business Guides) (Paperback)

Really provocative and easy to read. I've already put significant chunks of the book into practice - would recommend this book to any entrepreneur who's serous about growth

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2 of 2 people found the following review helpful:

5.0 out of 5 stars The one to follow..., 25 Mar 2008

By	Mr. Jariwalla "Jerry @ Lockaid Limited" (Slough, UK) - See all my reviews (REAL NAME)

If your confused as to what to focus your time on, you feel like there is too much to do, yet little time...you need a direction to follow, so read this book...practical, provocative and applies to anybody wanting to recoup or gain market share...!! His seminars are good too!

Jerry

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2 of 2 people found the following review helpful:

5.0 out of 5 stars At last a business book that can help you!, 26 Feb 2001

By A Customer

This review is from: Kick-start Your Business: 100 Days to a Leaner, Fitter Organisation (Virgin Business Guides) (Paperback)

'Kick-start' is a refereshing book. It is a business book without the usual smart theory. Down to earth and practical.

Part One is words. Part Two is worksheets.

It will become a bible for our business. Thanks to all involved.

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Most Recent Customer Reviews

5.0 out of 5 stars A brilliant book
Robert Craven's work is a synthesis of all the major issues that the reader needs to consider if the objective is to regenerate their business. Sound and wide ranging. Read more

Published on 20 May 2004 by Booksmith

1.0 out of 5 stars Something old, something borrowed...
I thought I would find some revelations, but alas I've read all this theory before. The book would not stand-up without Branson's name!

Published on 13 Oct 2001

5.0 out of 5 stars SUPERB BOOK
This is my fave book for my business - do not hesitate to buy it - it will change your business!

Sabrina

Published on 30 Mar 2001

5.0 out of 5 stars compelling - there should be more business books like this!
This is a compeling read. Kick-start will sort you and your business.

Good things: worksheets, style, examples, commentary, general approach that gives you confidence

Bad... Read more

Published on 13 Mar 2001

5.0 out of 5 stars Practical and Useful
An excellent book that has already helped me. Robert explains what to do and how to do it. It is all commonsense. But it works. Read more

Published on 27 Feb 2001 by paul.craven@ukgateway.net

5.0 out of 5 stars Impressive - Virgin have done it again!
I was given this book with a copy of the other Virgin Buisness Guide, on the internet (Tim Cumming). Virgin have come up trumps again! Read more

Published on 26 Feb 2001

› See all 9 customer reviews...

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