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Customer Is King: How to Exceed Their Expectations (Virgin Business Guides)
 
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Customer Is King: How to Exceed Their Expectations (Virgin Business Guides) (Paperback)
by Sir Richard Branson (Foreword), Robert Craven (Author)
3.0 out of 5 stars  (1 customer review)
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Product details
  • Paperback: 215 pages
  • Publisher: Virgin Books; New Ed edition (10 Feb 2005)
  • Language English
  • ISBN-10: 0753509687
  • ISBN-13: 978-0753509685
  • Product Dimensions: 20.6 x 12.4 x 2.5 cm
  • Average Customer Review: 3.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 154,209 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Paperback  |  All Editions


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Product Description
Synopsis
What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again. Practical and packed full of easy-to-understand advice, you'll find: * checklists and worksheets, * case studies of real businesses, * frequently asked questions

About the Author
Mentor and consultant Robert Craven has worked on the Marketing Council's Grow with Marketing' programme to develop materials for business advisers and their clients. His booki Kick-Start Your Business is aslo published by Virgin.