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No Frills: The Truth Behind the Low-cost Revolution in the Skies
 
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No Frills: The Truth Behind the Low-cost Revolution in the Skies (Paperback)

by Sir Freddie Laker (Foreword), Simon Calder (Author)
4.2 out of 5 stars See all reviews (11 customer reviews)

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Product details

  • Paperback: 336 pages
  • Publisher: Virgin Books; New edition (8 May 2003)
  • Language English
  • ISBN-10: 0753507706
  • ISBN-13: 978-0753507704
  • Product Dimensions: 18.8 x 12.2 x 2.8 cm
  • Average Customer Review: 4.2 out of 5 stars See all reviews (11 customer reviews)
  • Amazon.co.uk Sales Rank: 127,231 in Books (See Bestsellers in Books)

    Popular in these categories:

    #40 in  Books > Travel & Holiday > Speciality Travel > Air Travel
    #53 in  Books > Reference > Transport > Aviation > Commercial

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Product Description

Review
"Must fly... must buy' Evening Standard '...Calder is a champion of the no-frills phenomenon... in addition to sketching its rise, he offers a practical guide to the destinations' The Daily Telegraph

Evening Standard
'Everything you need to know about slumming it in the skies'

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What Do Customers Ultimately Buy After Viewing This Item?

No Frills: The Truth Behind the Low-cost Revolution in the Skies
40% buy the item featured on this page:
No Frills: The Truth Behind the Low-cost Revolution in the Skies 4.2 out of 5 stars (11)
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EasyJet: The Story of Britain's Biggest Low-cost Airline
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No Frills: The Truth Behind the Low-Cost Revolution in the Skies
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No Frills: The Truth Behind the Low-Cost Revolution in the Skies 4.7 out of 5 stars (3)
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Customer Reviews

11 Reviews
5 star:
 (5)
4 star:
 (4)
3 star:
 (1)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (11 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5 of 5 people found the following review helpful:
4.0 out of 5 stars Good Read, 21 Oct 2003
By A. Gallamore "elscrubio" (England) - See all my reviews
(REAL NAME)   
This review is from: No Frills: The Truth Behind the Low Cost Revolution in the Skies (Hardcover)
i've used this book as research for my dissertation, but actually found it a compelling read that would entertain people with only an inkling of interest in the budget airline industry
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3 of 3 people found the following review helpful:
5.0 out of 5 stars A very interesting industry summary, 18 Nov 2004
By J. Breeze (London, UK) - See all my reviews
(REAL NAME)   
An excellent book, splitting out the various no frills approaches into chapters. Recommended for anyone looking to go into the industry, lots of useful facts for interviews! Or would make excellent reading for a Business case study.
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6 of 7 people found the following review helpful:
4.0 out of 5 stars An inspiration for the budding entrepreneur, 20 May 2002
This review is from: No Frills: The Truth Behind the Low Cost Revolution in the Skies (Hardcover)
Simon Calder has done a marvellous job investigating what no frills flying is really about. He reveals how air mavericks like easyJet, Ryanair and Go fight it with the big boy i.e. BA. Upon finishing this book, the reader will realise that running a no-frills airline is so much more than making passengers pay for that pack of sandwich mid air.

No Frills : The Truth Behind The Low Cost Revolution In The Skies does not delve directly into the operational strategies behind Europe's three (now two with go's acquisition by easyJet) most successful low-cost airlines. Instead, it first sets the background behind the whole idea of no-frills flying. The book explains the origin of the no frills concept, the numerous attempts by various entrepreneur and its fair number of failures.

Having prepared the reader with sufficient background on the industry, Simon Calder goes in depth on each low-cost airline. He keeps the reader entertained by revealing the amusing skirmishes and tussles behind the scenes. The charismatic and eccentricity of industry figureheads such as Branson, O'Leary, Jeans, Webster, Stelios and Cassani have indeed made Calder's job easier. EasyJet's orange and Branson's stunts aside, this book confirms that, shying lassitude rewards the industry.

The book is suitable as both, leisure reading material or as a source of inspiration to the budding entrepreneur.

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Most Recent Customer Reviews

2.0 out of 5 stars Overrated
I think that this book is very much overrated. The author dwells heavily on Sir Freddie Laker as if his was the only airline to offer low fares before Southwest came on the scene... Read more
Published on 17 Jan 2006 by ppj145

5.0 out of 5 stars For the Frugal, Something Very Special in the Air
Having lived and worked in Dallas since 1976, I am among those who heavily depend upon Southwest Airlines for both business and personal airline transportation, and, who feel... Read more
Published on 24 Sep 2005 by Robert Morris

3.0 out of 5 stars Good introductory text
A good introduction to the history and operating environment of low-cost carriers, but without offering many greater insights beyond what's already known to the travelling public... Read more
Published on 1 Feb 2004

5.0 out of 5 stars All the facts!
I think this book is excellent! It is very informative and gives all of the history related to low cost carriers! I couldn't put the book down until I was finished it all!
Published on 25 Jul 2003 by stevenrowe4

5.0 out of 5 stars Emergency exits are located here...here...and here
What a splendid read this was. There I was chortling in seat 17A on the BA flight to Yerevan (read my review of the Lonely Planet Guide to Armenia elsewhere folks) - sorry had to... Read more
Published on 8 Jul 2003 by Tastydogs

5.0 out of 5 stars We don't have the chicken or the fish here
I loved this book.

I 'well I nevered' my way through the useless facts thrown into the book (like the last plane to leave Croydon Aerodrome in 1939 was a Lufthansa plane & the... Read more

Published on 23 Jun 2003 by Tastydogs

4.0 out of 5 stars Flying Tonight!!
I am a dull person. I like stories about planes & airlines & airports & the aviation business.

But I need no longer bore you with the details of the rise & fall of Go, the low... Read more

Published on 27 May 2003 by Tastydogs

4.0 out of 5 stars Brilliant summary on 'no-frills' airlines
Good summary of how the low-cost operators were born, and the reasons for their phenomenal success; I've often wondered how Ryanair and Easyjet make any money out of charging... Read more
Published on 19 Jul 2002

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