Kick-Start Your Business: 100 Days to a Leaner, Fitter Organisation (Virgin Business Guides) by Sir Richard Branson |
by Dan Matthews
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by Sir Richard Branson
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by Sir Richard Branson
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E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber |
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Product Description
Product Description
This guide offers straightforward advice for those about to embark on an e-commerce venture and those who wish to maximize the potential of a current website.
From the Author
All the business know-how to turn a profit from e-commerce.
In the five months that it took to write and edit this work, the world of e-Commerce of course moved forward dramatically. "Of course", because we've all become familiar with the speed of change on the Internet. So how is it that none of us ever seem to get familiar with developing our businesses at the same speed? I suppose that in many senses, that was the starting point for this book - just how can the entrepreneur keep up?
In the five months that it took to write and edit this work, the world of e-Commerce of course moved forward dramatically. "Of course", because we've all become familiar with the speed of change on the Internet. So how is it that none of us ever seem to get familiar with developing our businesses at the same speed? I suppose that in many senses, that was the starting point for this book - just how can the entrepreneur keep up?
Overcoming this madness was my main goal in writing this book. I hope I have simplified the choices, and reduced the risks of entreprenurship in e-Commerce.
This book should arm you with all the business know-how and net-savvy to turn a profit from e-Commerce. It shows you how to take the plunge into the fast and competitive world of e-Commerce, without losing sight of the main goal - financial gain. Working in phases, it introduces you to e-customers, e-competitors and e-suppliers. It takes you through practical steps to get online, and to stay there, profitably. Simple guides, simple diagrams, simple strategies. It also helps you to avoid the traps of conventional thinking.
When you've read it, you'll see that e-Commerce doesn't change everything, but it does change a lot. The way you work, serve customers, innovate and compete. These are business methods - real world activities, not technologies. So find out how to practice e-Commerce before your competitors do!
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