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Book Description
Now that the first wave of dotcom mania has passed, the right way to run a website is becoming clearer. If you haven't taken the e-commerce plunge yet, or if you want to get more out of your website, this book offers simple, plain-speaking advice on how to move forward.
Now that the first wave of dotcom mania has passed, the right way to run a website is becoming clearer. If you haven't taken the e-commerce plunge yet, or if you want to get more out of your website, this book offers simple, plain-speaking advice on how to move forward.
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.
We'll introduce you to the world of e-customers, e-competitors and e-suppliers, taking you through the practical steps of getting and staying online. You'll find out what e-commerce really is and how to do it properly - and above all, profitably - so you can make money instead of draining your resources. With the expert advice in this book, you can stay ahead of this fast moving game.
Synopsis
This guide offers straightforward advice for those about to embark on an e-commerce venture and those who wish to maximize the potential of a current website.
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