by Robert Craven
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Product Description
Product Description
With the fast, proven techniques in this book, you can transform your workplace into a powerhouse. You won't find textbook abstractions or irrelevant management school theories here -- just dozens of practical ways to turbocharge any business. The case studies, worksheets and practical exercises in the book will help you to take the pain out of business planning, increase your profitability and keep your customers. You'll find out how to identify your company's strengths and weaknesses and assess its potential, and learn the secret obsessions of all successful entrepreneurs. -- As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how -- Created in partnership with Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management -- Hundreds of ideas and practical examples to get your business working better
From the Author
Living up to other's expectations
Professor David Storey wrote of me:
With the fast, proven techniques in this book, you can transform your workplace into a powerhouse. You won't find textbook abstractions or irrelevant management school theories here -- just dozens of practical ways to turbocharge any business. The case studies, worksheets and practical exercises in the book will help you to take the pain out of business planning, increase your profitability and keep your customers. You'll find out how to identify your company's strengths and weaknesses and assess its potential, and learn the secret obsessions of all successful entrepreneurs. -- As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how -- Created in partnership with Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management -- Hundreds of ideas and practical examples to get your business working better
From the Author
Living up to other's expectations
Professor David Storey wrote of me:
'Robert Craven is one of Warwick Business School's most highly regarded presenters. His animated action-packed style demands participation. Robert does not give his audience the option of sitting back and merely reflecting.
'I was wondering how this presetation style would translate into words..and was delighted to find that the reader of this volume is as bullied and cajoled into particpation as is the listner.'
Fine words indeed. I hope that I have managed to translate my presentation style into words - everyone who has read says that I have!
Meanwhile, the book! Well, it is ironic that I write a book - I bang on about how I hate theory and am obsessed with action and then I try to give people a toolkit for action (a theory!). At the end of the day the toolkit does work - I know it does and the book is littered with examples of real businesses who have succeeded, using my help.
So, what do you get for your money: - commentary on how to apply the toolkit - checklists, action points, case studies, etc - the toolkit - the 100 day workout - all the worksheets...
So, what you get is a book aimed at helping you run a better business. That is what it does!
All feedback gratefully received
Robert Craven Bath Feb 2001-
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