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Open Minds: 21st Century Business Lessons and Innovations from St Luke's
 
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Open Minds: 21st Century Business Lessons and Innovations from St Luke's (Paperback)

by Andy Law (Author)
4.5 out of 5 stars  See all reviews (14 customer reviews)

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Product details

  • Paperback: 256 pages
  • Publisher: Orion Business; New Ed edition (1999)
  • Language English
  • ISBN-10: 0752813889
  • ISBN-13: 978-0752813882
  • Product Dimensions: 21.4 x 15 x 2.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon.co.uk Sales Rank: 1,011,583 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Theodore Zeldin, Daily Telegraph's Books of the Year

The founder of St. Luke's Advertising Agency, unsatisfied with just changing their image, has tried to make work a spiritual quest for self-transformation. A passionate autobiography, Open Minds is a 20th-century equivalent of John Foxes's Book of Martyrs (1563), a business book which is also literature.


Book Description

This book is about a creative communications company, St. Luke's, that through sheer inventiveness has chosen to change the very 'DNA' of business, by turning its back on conventional business life. It is about a company seeking to make work more enriching, challenging, interesting and rewarding for everyone in it. It is about a model corporation for the 21st century.
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Open Minds: 21st Century Business Lessons and Innovations from St Luke's
99% buy the item featured on this page:
Open Minds: 21st Century Business Lessons and Innovations from St Luke's 4.5 out of 5 stars (14)
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Customer Reviews

14 Reviews
5 star:
 (10)
4 star:
 (3)
3 star:    (0)
2 star:    (0)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (14 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
4 of 5 people found the following review helpful:
4.0 out of 5 stars An insiders look into the most innovative ad agency ever, 11 May 2001
By A Customer
Part love affair and part thesis on what work means in our society, Andy Law's book about the company he's created is both inspirational and informative. In the mid '90s Andy was running London's office of Chiat Day when the big brass in New York decided it would be a good idea to merge with TBWA. Somehow this didn't fit with the ideals and culture of the team in London, so they ceceeded. They broke free from TBWA/Chiat and created their own agency. In the process, they created a new way of working.

At St. Lukes, every person employed by the company is an owner, an EQUAL owner. Ownership carries with it immense responsibility, to co-owners, the work and clients. The agency is organized around clients. In fact, there are no set cubes or offices outside of those areas designated specifically for clients. Teams move fluidly into the spaces where they can work together on behalf of a client.

In principle, I agree with the philosophy and ideas set forth by Mr. Law. A client centric, creatively inspired workforce is a dream come true for the advertiser and the agency. But pragmatically speaking, I am not sure I have the courage to run my agency this way.

The people of St. Lukes have lives that are intrinsically intertwined. Work seems to overlap with life to such an extent that the notion of family actually becomes blurred. The chaos of not anchoring one's self to a space within a work environment also seems odd to me - but perhaps 16 years of coming to work and sitting at my desk has created a bias in me that is too strong to overcome.

I enjoyed this book because I admire the courage and determination not only of Mr. Law but of his colleagues. They have mapped out a dream and fight for it. And in the process, they have created some of the finest advertising made in the last decade.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars OPENS YOUR MIND TO A NEW WORLD, 21 Mar 2001
By A Customer
This is a fantastic book - full of inspiration and ideas that all company leaders could benefit from. If like me you are one of those typical employees, working in a standard environment, where managers are managers, and employees are employees, this book about St Luke's will open your minds to a new world. If only all companies were like this!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Great book! An inspiration to co-ops too, 10 Nov 1998
By A Customer
This review is from: Open Minds: 21st Century Business Lessons and Innovations from St.Luke's. Andy Law (Hardcover)
I am chair of ICOM, the federation of co-operative businesses in the UK and of Social Enterprise London, promoting co-operative solutions in the capital. I am also marketing director of Poptel, a top 20 Internet company which is structured as a co-op.

I particularly liked Andy's enthusiasm for the co-operative structure St Lukes adopted, and the success they have achieved since. For those of us who have long advocated a human-centred approach to the workplace, and made the workers into owners, the infectious zest of 'Open Minds' is a real tonic.

I agree with Andy's central message: we are moving beyond the industrial age, and that means moving beyond industrial age business structures. At Poptel it is axiomatic that to achieve success we need all of our our staff to think and act creatively. And that requires the genuine empowerment that comes from joint ownership on a one member one vote basis.

It's a great structure for the 21st century, and there are plenty of businesses practising it now, albeit on a small scale. Hats off to Andy for putting the ideas onto a much larger canvass.

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