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Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002) (CIM Study Text)

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Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002) (CIM Study Text) (Paperback)

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Product details

Paperback: 313 pages
Publisher: BPP Publishing Ltd (30 Aug 2002)
ISBN-10: 0751741337
ISBN-13: 978-0751741339
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Amazon.co.uk Sales Rank: 1,799,847 in Books (See Bestsellers in Books)

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Synopsis
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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