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Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001) (CIM Study Text)
  
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Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001) (CIM Study Text) (Paperback)

by BPP (Author)
3.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback
  • Publisher: BPP Publishing Ltd (31 Jul 2001)
  • ISBN-10: 0751741175
  • ISBN-13: 978-0751741179
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 2,573,495 in Books (See Bestsellers in Books)

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Product Description

Synopsis

This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Increasing numbers of students are taking the continuous assessment route. This edition will be updated for this development with extra material focused on this means of assessment.

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3.0 out of 5 stars Conclusive study bible if you ignore the awful grammar!, 28 Feb 2002
By A Customer
I will only be able to truly judge the success of this book after the exam in June! However, now almost half way through the course I feel in a position to give this study text some healthy criticism. Basically, it's all there for you; revision tips, case studies, specimen exam papers, course and revision notes, plus chapter/ topic summaries and quick quizzes at the end, which I found really useful to ensure that I had got the hang of each topic.

On the downside, the book is not that well written. Sometimes you get the impression that it is written by a non-English speaker, or even translated from a foreign text! Insufferably long sentances in certain sections make subjects that should be relatively easy appear hugely complex until you've re-read it several times and realised that the only thing making it complicated thing about it is understanding 500 word sentences with minimal punctuation!

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