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Product Description
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This handbook discusses how to market products and services effectively when starting and running your own business. It features practical text and advice with at-a-glance tip boxes, real-life case studies, questionnaires and checklists. The appendices offer country-specific information.
From the Author
With this new, full colour, highly illustrated book, marketing techniques can be relatively straightforward to learn. Creating and carrying out a marketing strategy can be a most enjoyable part of running a business. Not all of your great marketing ideas will work, and you will have disappointments, but they should be balanced by the successes and by the excitement you will feel when you get it right.
Effective Marketing takes you through the whole marketing process, and includes doing market research, pricing, advertising, getting free PR, doing promotions and selling techniques. The book is a little goldmine of useful tips and it features helpful charts, diagrams, case studies, questionnaires, checklists and worked examples.
See all Product Description
This handbook discusses how to market products and services effectively when starting and running your own business. It features practical text and advice with at-a-glance tip boxes, real-life case studies, questionnaires and checklists. The appendices offer country-specific information.
From the Author
With this new, full colour, highly illustrated book, marketing techniques can be relatively straightforward to learn. Creating and carrying out a marketing strategy can be a most enjoyable part of running a business. Not all of your great marketing ideas will work, and you will have disappointments, but they should be balanced by the successes and by the excitement you will feel when you get it right.
Effective Marketing takes you through the whole marketing process, and includes doing market research, pricing, advertising, getting free PR, doing promotions and selling techniques. The book is a little goldmine of useful tips and it features helpful charts, diagrams, case studies, questionnaires, checklists and worked examples.
See all Product Description
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