Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
Frequently Bought Together
Customers Who Bought This Item Also Bought
 (2)
£12.95
|
Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg  (3)
£9.40
|
Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
£11.04
|
Product details
Would you like to update product info or give feedback on images?
|
| Customers Viewing This Page May Be Interested in These Sponsored Links (What is this?) |
Search Engine Marketing
www.Guava.co.uk
Innovative pay-per-click & search engine optimisation management.
Professional SEO Firms
ApprovedSEO.co.uk
Get free quotes from 6 leading UK Search Engine Optimisation experts
Demand Generation
www.market-bridge.com
Proven Lead Gen Strategies Free Insights, Case Studies
Product Description
Review
If you're looking at implementing a ppc or seo or paid inclusion search engine marketing program then you'll be wise to have this book in your arsenal. It's full of good information about the elements that really matter to your campaign and breaks it down based on the desired outcome. So whether your looking to implement a branding campaign, generate leads, sell product or just drive traffic, the tactics are there as well as a description of which engines to use for each type of campaign by industry.
Anyway, it's a good book so I say if you're in that market then you should definitely buy it. Even if you think you're too smart to learn anything new about seo or ppc, trust me, nobody's that smart.
Product Description
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
* Focuses on search marketing strategy rather than search optimization
* Acts as a toolkit for adapting tactical techniques into search strategies
* Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function
See all Product Description
If you're looking at implementing a ppc or seo or paid inclusion search engine marketing program then you'll be wise to have this book in your arsenal. It's full of good information about the elements that really matter to your campaign and breaks it down based on the desired outcome. So whether your looking to implement a branding campaign, generate leads, sell product or just drive traffic, the tactics are there as well as a description of which engines to use for each type of campaign by industry.
Anyway, it's a good book so I say if you're in that market then you should definitely buy it. Even if you think you're too smart to learn anything new about seo or ppc, trust me, nobody's that smart.
Product Description
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
* Focuses on search marketing strategy rather than search optimization
* Acts as a toolkit for adapting tactical techniques into search strategies
* Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function
See all Product Description
Inside This Book
(Learn More)
Front Cover | Copyright | Table of Contents | Excerpt | Index
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
Tag this product( What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
 |
||||
Customer Reviews
Share your thoughts with other customers: 
|  |