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The Committed Enterprise: Making Vision, Values and Branding Work (Paperback)
by Hugh Davidson (Author)
4.3 out of 5 stars  (3 customer reviews)
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Product details
  • Paperback: 360 pages
  • Publisher: Butterworth-Heinemann; 2 edition (8 Dec 2004)
  • Language English
  • ISBN-10: 0750661992
  • ISBN-13: 978-0750661997
  • Product Dimensions: 24.2 x 18.4 x 2.2 cm
  • Average Customer Review: 4.3 out of 5 stars  (3 customer reviews)
  • Amazon.co.uk Sales Rank: 91,483 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover  |  All Editions

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  • See Complete Table of Contents
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Product Description
Dr Frank Rhodes, President Emeritus, Cornell University
Upbeat, well-illustrated, forcefully written and thoroughly practical...This book is a gem. --This text refers to an out of print or unavailable edition of this title.

Jack Duffy, Senior Vice President, Strategy, United Parcel Service (UPS)
Professor Davidson has captured, with a practical approach, the key to differentiation and sustainability in today's complex market place. --This text refers to an out of print or unavailable edition of this title.

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