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Marketing Through Search Optimization: How to be found on the web (Paperback)

by Alex Michael (Author), Ben Salter (Author) "To implement search engine optimization (SEO) effectively on your website you will need to have a knowledge of what people looking for your site are..." (more)

5.0 out of 5 stars See all reviews (2 customer reviews)

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In stock.
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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There by David Viney
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Product details

Paperback: 264 pages
Publisher: Butterworth-Heinemann (1 Aug 2003)
Language English
ISBN-10: 0750659793
ISBN-13: 978-0750659796
Product Dimensions: 24.6 x 19 x 1.5 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 541,851 in Books (See Bestsellers in Books)

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Product Description

Search engine placement has become a key task for those engaged in website marketing because:

* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

About the Author

Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International.

Information Architect, Sprite Interactive.

Inside This Book (Learn More)

First Sentence
To implement search engine optimization (SEO) effectively on your website you will need to have a knowledge of what people looking for your site are searching for, your own needs, and then how to best implement these. Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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10 of 10 people found the following review helpful:

5.0 out of 5 stars Happy Daze, 3 Dec 2003

By A Customer

Well thats it then ...web site designed and now its up on the net...job done .Goodnight !

Even some of the biggest and best companies make simple mistakes in the marketing of their websites.
"Build it , and they will come ..." might have worked in Field of Dreams but it certainly doesn't work with websites.

If you build it then you have to market it , and when it comes to making SURE your precious website comes up in the first results of Google or your favourite search engine this book explains just how to make this happen .

You know what it's like - Google has taken 1.45 seconds and has found 283000 references to your search......well dont sit back and hope.........make sure your website is up there in the top 20.

The techniques to acheive this are explained in great detail in this book which covers thoroughly all aspects of this critical subject.These days it's not unusual to spend tens of thousands of pounds creating a website.....but if folks can't find it its a waste of time !

This book is an easy to read guide on what is a relatively simple to acheive process to maximise the effectiveness of every website out there.

Dont be in a happy daze...........read this book and learn how to get the best of your web marketing.

I did.....and now Im feeling quite smug!!! Happy days!

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4 of 4 people found the following review helpful:

5.0 out of 5 stars Essential reading for Web entrepreneurs, 10 Jun 2004

By A Customer

Essential reading for Web entrepreneurs. A great book that provides a good business overview of search engine technology. Great for the uninitiated to learn about the do's and don't of search engines.

Business users will be able to understand the subtleties of this important technology and how to direct their technical teams to achieve maximum results at a business level.

A good read and a must...

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