Committed Enterprise: How to Make Values and Visions Work [Illustrated] (Hardcover)

Strategic Marketing Decisions by Robin Lowe 5.0 out of 5 stars (1)  £42.74

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle 4.0 out of 5 stars (1)  £33.14

Marketing Strategies: A Contemporary Approach by Ashok Ranchhod 5.0 out of 5 stars (1)  £36.09

Accounting for Managers: Interpreting Accounting Information for Decision Making by Dr. Paul Collier £33.24

Marketing Due Diligence: Reconnecting Strategy to Share Price by Malcolm McDonald 5.0 out of 5 stars (1)  £27.55

› Explore similar items

Review
"Ambitious in intent, meticulous in detail and penetrating in analysis, this book is alive with ideas and hard experience. Anyone who is serious about leadership in an age of uncertainty will benefit from it." - Sir Brian Pitman, Chairman, Lloyds TSB Group (1997-2001) "This excellent book describes how the right vision and values, well implemented, create strong commitment inside and outside organisations. Unusually for a 'soft' topic, it is highly practical, covering design, communication, embedding and measurement of vision and values. Essential reading for all leaders or would-be leaders." - Professor Gordon Conway, President, The Rockefeller Foundation "The Committed Enterprise is a must for all business leaders who want to move their organization into the future. Professor Davidson uses relevant business cases and interviews to illustrate the importance of moving beyond the words 'vision' and 'values' and toward systemic and actionable change." - Faye Wilson, Senior Vice President, Values, The Home Depot (the world's second biggest retailer) "Here is a highly readable book on how to manage vision and values in a scientific yet creative way. It's built around seven best practices, full of examples, based on over a hundred interviews with successful leaders, and equally relevant to companies and non-profits." - Douglas Blonsky, Chief Operating Officer, New York Central Park Conservancy "The Committed Enterprise is a must read handbook for all levels of management. Its unique format makes it easy to read and retain the key ideas." - Leonard A. Lauder, Chairman, Estee Lauder "This deeply impressive and original work is a 'must read' for all senior managers, whether in public or private sector enterprises, since it has been meticulously researched, concisely written and provides a compelling analysis of best practices that can readily be adopted and implemented. Read 'The Committed Enterprise' before your competitors do!" - Simon Knox, Professor of Brand Marketing, Cranfield School of Management "Professor Davidson has captured, with a practical approach, the key to differentiation and sustainability in today's complex market place." - Jack Duffy, Senior Vice President, Strategy, United Parcel Service (UPS) "Upbeat, well-illustrated, forcefully written and thoroughly practical, Davidson shows how to develop values and vision to create a winning combination. This book is a gem." - Dr Frank Rhodes, President Emeritus, Cornell University "It has been said that without vision, the people perish. Business leaders recognize this same imperative. Based on examples from the world's leading enterprises, The Committed Enterprise offers the reader many creative and validated approaches on how to put value-based principles into action. This book is very through and well-researched." - Joel Allison, President and CEO, Baylor Health Care Systems, Dallas "The Committed Enterprise is a thoughtful and practical guide that can help an organization clearly establish its vision and values. Equally important, Professor Davidson uses real-world examples to demonstrate how those ideals can be turned into tangible assets." - Edward Whitacre Jr., Chairman and CEO, SBC Communications (the world's most valuable telecommunications company).

Jack Duffy, Senior Vice President, Strategy, United Parcel Service (UPS)
Professor Davidson has captured, with a practical approach, the key to differentiation and sustainability in today's complex market place.

See all Product Description

First Sentence
Strong vision and values, effectively practised, build commitment among stake-holders. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover

Search inside this book:

3 Reviews 5 star:  (1) 4 star:  (2) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.3 out of 5 stars (3 customer reviews)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   10 of 10 people found the following review helpful: 5.0 out of 5 stars The Committed Enterprise - 'must' read for business leaders, 21 Jun 2002 By  A K Lichfield, Director, Logis Consulting (United Kingdom) - See all my reviews At last - clear, concise and practical advice on the thorny issue of defining the purpose, vision and supporting values of an organisation. The Committed Enterprise is a thoughtful, thoroughly researched and well-presented book, which captures the experience of 125 organisations in private and public sectors. It is a practical necessity for those companies who would like to do 'better' as well as for the consultants advising them. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   4 of 4 people found the following review helpful: 4.0 out of 5 stars Accessible and practical guide to a key area of management, 15 April 2002 By  cn_lefevre@yahoo.co.uk (Oxford, UK) - See all my reviews An original and very readable approach to an area that is at the heart of business strategy but is often misunderstood or confused by many managers. The approach is siginificantly enhanced by the enormous range of organizations that have been interviewed giving access to leadership vision across a very wide spectrum. Managers and aspiring leaders will find this book of great value but it is also a very useful text for under and post graduate business students. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)   5 of 6 people found the following review helpful: 4.0 out of 5 stars An orignal, accessible and comprehensive approach., 10 April 2002 By A Customer The original approach and disitinctive format of this book provides readers from both public and private sectors with a comprehensive understanding of the topics covered and the potential to achieve a sucessful combination of vision and value. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all 3 customer reviews...		Ad feedback   Search Customer Reviews Only search this product's reviews

Essential B2B Marketing: A list by Daniel Bendiksen Hind   Books for Innovative Leaders: A list by Paul Sloane "Author of The Innovative Leader and Lateral Thinking Puzzlers"   Marketing and research books: A list by Paul Sutherland "think M." Create a Listmania! list

Search Listmania!

• Books > Business, Finance & Law > Management > Production & Quality Control
• Books > Business, Finance & Law > Sales & Marketing > Marketing Management

• Would you like to update product info or give feedback on images?
• I am the Author, and I want to comment on my book.
• I am the Publisher, and I want to comment on this book.