Marketing Research: An Integrated Approach by Alan Wilson  (3)  £37.04

CIM Coursebook Marketing Communications 07/08 3E (CIM Coursebook) by Chris Fill £19.99

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Book Description
Marketing Research for Managers, now in its third edition, is an easy-to-read, practical introduction to marketing research. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.

Synopsis
The purpose of "Marketing Research for Managers" is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: The development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques; and, new and updated case studies and examples. Highly practical and informative, it includes new material which highlights the impact of new technology.

First Sentence
Politicians look anxiously at the results of political polls, as they indicate the standing of the party in the country and the standing of its leader. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

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Sales & marketing
Advertising & Promotion
Business & Economics
Business / Economics / Finance
Business/Economics
Management - General
Management and Business Administration
Marketing - General
Marketing - Research
Marketing research


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