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Product Description
Product Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
* Highly practical and informative
* New material which highlights the impact of new technology
* New case studies and examples
This new edition of the text includes:
* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples
* Highly practical and informative
* New material which highlights the impact of new technology
* New case studies and examples
About the Author
Principal Lecturer and former Head of Marketing at the University of Greenwich Business School. He is an examiner and senior consultant with the Institute of Direct Marketing and a tutor and former examiner in International Marketing at the Chartered Institute of Marketing.
Inside This Book
(Learn More)
First Sentence
Politicians look anxiously at the results of political polls, as they indicate the standing of the party in the country and the standing of its leader. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Politicians look anxiously at the results of political polls, as they indicate the standing of the party in the country and the standing of its leader. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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