Have one to sell? Sell yours here
 
 
e-Marketing Excellence (Chartered Institute of Marketing)
 
 
Share your own customer images
Search inside this book

e-Marketing Excellence (Chartered Institute of Marketing) [Illustrated] (Paperback)

by Paul Russell Smith (Author) "This chapter introduces you to the world of e-marketing; its background and the benefits ..." (more)
4.4 out of 5 stars  See all reviews (5 customer reviews)

Available from these sellers.


13 used from £0.19
Other Editions: RRP: Our Price: Other Offers:
Paperback (2) £22.99 £21.84 22 used & new from £10.31

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Email Marketing opens new browser window
www.ConstantContact.com  -  300,000+ small businesses choose us for email marketing. Free trial. 
   Email Marketing Tools opens new browser window
www.netatlantic.com  -  Send highly effective email marketing campaigns. Start now. 
   Email Marketing opens new browser window
www.Interspire.com  -  Fully Featured All-in-One Email Marketing Solution. Try the Demo! 
  
 

Customers Who Bought This Item Also Bought

Internet Marketing

Internet Marketing

by Dave Chaffey
4.8 out of 5 stars (4) 
Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials)

Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials)

by Dave Chaffey
4.7 out of 5 stars (3)  £20.37
e-Marketing (Express Exec)

e-Marketing (Express Exec)

by Steve Shipside
5.0 out of 5 stars (1)  £8.09
E-Business and E-Commerce Management

E-Business and E-Commerce Management

by Dave Chaffey
5.0 out of 5 stars (6)  £42.99
Web Analytics: An Hour a Day

Web Analytics: An Hour a Day

by Avinash Kaushik
4.7 out of 5 stars (13)  £12.99
› Explore similar items

Product details

  • Paperback: 360 pages
  • Publisher: Butterworth-Heinemann Ltd; illustrated edition edition (11 Dec 2001)
  • Language English
  • ISBN-10: 0750653353
  • ISBN-13: 978-0750653350
  • Product Dimensions: 24.4 x 18.8 x 2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 353,064 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Product Description

Product Description

'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: Draw up an outline e-marketing plan Evaluate and apply e-marketing principles & models Integrate online and offline communications Implement customer-driven e-marketing Reduce costly trial and error Measure and enhance your e-marketing Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.


About the Author

A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.
Inside This Book (Learn More)
First Sentence
This chapter introduces you to the world of e-marketing; its background and the benefits. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
(10)
(10)
(9)
(8)
(7)
(9)
(8)
(6)
(7)
(5)
(6)

Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

5 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.4 out of 5 stars (5 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
46 of 49 people found the following review helpful:
5.0 out of 5 stars At last! (I have read a dozen books looking for this one)., 10 Aug 2003
By Dominic A Yeadon (Christchurch, Dorset, England) - See all my reviews
At last, a book I can get my teeth into. This book reminds me very much of the weighty tomes I ploughed through eight or nine years ago when I was hungry to soak up everything ever published about Database Marketing. Recently, I have read a dozen books looking for this one. The rest were all re-hashes of what I already knew or had deducted, and everything seemed to be well past its sell-by date. This is different.

This book is dense, crammed with evidence and the best part - structure! The authors, Smith and Chaffey, certainly know their Marketing onions and have thoughtfully applied this crazy new world of e to the established disciplines that marketers have grown up with - the marketing Mix, the 4Ps, the 7Ps, SOSTAC, the 5Is, the top 10 communications tools, etc.

A solid blend of evidence, industry comment, quotations and process structuring, make this book a must-have for other professionals who, like me, are hungry for direction and fact in this bonkers e-marketing rave.

My advice is to read it twice. The first time you will gobble it up and get a headache - indigestion. The second time you will scoop up what you need and build yourself a decent e-marketing plan that will stand the test of time and doubtless become your Marketing Department's pole star.

If you don't read this book - you are still in the dark when it comes to eMarketing. 323 pages set to change your life. If you are looking fo a quick-fix however, this one may be over your head.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
7 of 7 people found the following review helpful:
5.0 out of 5 stars An e-marketing essential, 5 Aug 2006
This review is from: Emarketing Excellence (Emarketing Essentials) (Paperback)
This book has to be an essential for both students and professional marketers in the workplace.
For students, this is an excellent learning tool showing how to apply theory to practice, turning models into realistic emarketing plans. For myself, as a marketing manager for an SME, this book was essential reading as we looked to integrate a refreshed emarketing campaign in to our existing marketing plans.
Highlights the common pitfalls that so many fall in to when setting up a company website, and shows you how to avoid them next time round!
Packed full of info, and written in easy to understand language with plenty of definitions. A great informative read and worth every penny - would highly recommend!
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 3 people found the following review helpful:
3.0 out of 5 stars Guy, 9 May 2007
This review is from: Emarketing Excellence (Emarketing Essentials) (Paperback)
Unfortunately I found this book to be very heavy on conceptual diagrams and theory. Although it provides images of real world web sites there is little I found in this book for the web entrepreneur who's focus is building a sales conversion funnel and dealing with the complexities of SEO, CPC, PayPal, Conversion Marketing, Copyrighting and Compelling Web design.

This is a great book if you are studying ebusiness for the first time, all the value chains you could wish for, but for me, I was hungry for this stuff 10+ years ago.
Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars PR Smith
Im a big fan of PR Smith since I read his book "Marketing Communications" in my experience he has a high profile as a professional marketer and also as a professor. Read more
Published 8 months ago by Khaled

4.0 out of 5 stars Thorough but a little sloppy in places
If you are an e-marketing professional, this is one of the few books that really gets down to the nitty gritty of the trade. Read more
Published 14 months ago by Phil Morse

Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject

















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.