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Creativity and Innovation for Managers (Paperback)

by Brian Clegg (Author) "An overview of what creativity and innovation is, and what it can do for you, at both individual and company levels ..." (more)

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Product details

Paperback: 200 pages
Publisher: A Butterworth-Heinemann Title (27 April 1999)
Language English
ISBN-10: 0750642556
ISBN-13: 978-0750642552
Product Dimensions: 22.9 x 15.5 x 0.8 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,128,331 in Books (See Bestsellers in Books)

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Product Description

Review
'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.'
'This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.'

Keith Milmer B.Tech, Ph.D, MBA, Director, 2 Year MBA
Ashridge Management College

At the end, i found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading.
The Journal of the Institute of Public Sector Management

Product Description
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

It provides;
- a practical approach to business creativity without the hype;
- an agenda for making innovation happen in your business
- a real world view.

What is business creativity and how can it benefit your company?
How to avoid the pitfalls of creativity and innovation
Practical and action-focused

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Inside This Book (Learn More)

First Sentence
An overview of what creativity and innovation is, and what it can do for you, at both individual and company levels. Read the first page

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