by David Pickton
|
by Philip Kotler
|
by Michael E. Porter
|
by Chris Fill
|
See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Review
"'Comprehensive and up to date analysis. User friendly, with lots of real ife information to illustrated points'. Michael McGuire, Senior Lecturer, CIM Programme Manager, Sutton Coldfield College 'Excellent use of case studies' Mrs K Venn, Course Co-ordinator, Weymouth College 'Totally appropriate for the students - very readable and comprehensive in its coverage of marketing communications issues'. David Ratcliffe, Senior Lecturer in Marketing, Bolton Institute 'A 'must' have for CIM Diploma students. Excellent also for BA (Business Admin) Students.' Mrs M Hunt, Lecturer in Marketing and Business Management, New College
Product Description
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
See all Product Description
"'Comprehensive and up to date analysis. User friendly, with lots of real ife information to illustrated points'. Michael McGuire, Senior Lecturer, CIM Programme Manager, Sutton Coldfield College 'Excellent use of case studies' Mrs K Venn, Course Co-ordinator, Weymouth College 'Totally appropriate for the students - very readable and comprehensive in its coverage of marketing communications issues'. David Ratcliffe, Senior Lecturer in Marketing, Bolton Institute 'A 'must' have for CIM Diploma students. Excellent also for BA (Business Admin) Students.' Mrs M Hunt, Lecturer in Marketing and Business Management, New College
Product Description
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
See all Product Description
Inside This Book
(Learn More)
First Sentence
Even to the most casual observer of the marketing environment, it will be appreciated that recent years have witnessed an almost unprecedented series of changes. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Even to the most casual observer of the marketing environment, it will be appreciated that recent years have witnessed an almost unprecedented series of changes. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Marketing Communications...
Marketing Communications Management: concepts and theories, cases and...
Read more
|
More From Tony Yeshin
Marketing Communications Strategy... Written specifically to cover the "Marketing Communications Strategy... Read more |
Up to 50% off Dental Care |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
|||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |