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Amazon.co.uk Review
Marketing whizz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring, Amazon.com
Review
A strategic and marketing handbook that is a collection of the most successful business growth ideas that will enable anyone to identify the hidden assets, overlooked opportunities and untapped resources in their business. There are case histories, examples and ideas that explain how to adapt profit-oriented practices to suit your organisation, as well as personal and career advice to help you get everything you can out of life. Jay Abraham is recognised as one of today's most successful marketing consultants. (Kirkus UK)
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Marketing whizz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring, Amazon.com
Review
A strategic and marketing handbook that is a collection of the most successful business growth ideas that will enable anyone to identify the hidden assets, overlooked opportunities and untapped resources in their business. There are case histories, examples and ideas that explain how to adapt profit-oriented practices to suit your organisation, as well as personal and career advice to help you get everything you can out of life. Jay Abraham is recognised as one of today's most successful marketing consultants. (Kirkus UK)
See all Product Description
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