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45 of 46 people found the following review helpful:
1.0 out of 5 stars
Another lemon-tinted clunker, 17 April 2003
To cut straight to the chase, the title of this book is NOT strictly accurate. Bits of the book are about mainstream NLP; chunks of the book are about things the author says are NLP but which you won't find in any other NLP book or course (the "four-stage success cycle", "life content", etc.); and the rest deals with things which you'll find in most bog standard management books, but which have nothing to do with NLP (SWOT, brainstorming, etc.).I also wonder whether simply peppering a text with labels and phrases like "CEO", "project" and "organisational strategy" is sufficient to turn a loose collection of ideas into a book "for managers"? Although I've read several of this author's books, I'm still not convinced that he really understands NLP to any great extent. For example, the chapter on "reframing" mostly deals with pure "framing" - that is to say, it deals with change the external viewpoint rather than exploring internal interpretation, and is so confused, and confusing, that I really wasn't sure what the author was trying to say. There is a section that allegedly deals with Robert Dilt's "neurological levels" model yet actually only describes the plain "logical levels" model. The author seems blissfully unaware that the model is neither logical nor about "levels", and as a consequence resorts to such vacuous statements as "The spiritual level This is the deepest neurological level ..." The term "neurological" refers to the function and structure of the brain. In what sense, I wonder, does the author think that the "deepest" function and structure of the human brain is the bit which deals with spiritual matters? And just what does the author mean by "deepest" in this context, given that "spiritual" is supposedly the "highest" logical level in Dilts' model! To be blunt, there's an awful lot in this book that one could find fault with, and very, very little to commend. If you're specifically looking for a book on the use of NLP in business I'd recommend David Molden's "Managing with the Power of NLP" or Andrew Bradbury's "Develop Your NLP Skills". This book is nothing but a total lemon-tinted clunker.
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