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Amazon.co.uk Review
What will life be like after mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well--maybe even better--for small companies as for the blue-chippers.
Product Description
Shows how to build lasting relationships with customers by customizing services and products for each of them. The authors provide practical examples which explain how selling more goods to fewer people is the key to a more efficient and profitable future.
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