Return on Customer: Creating maximum value from your scarcest resource by Don Peppers |
Loyalty Effect, The: The Hidden Force Behind Growth, Profits and Lasting Value by Frederick F Reichheld
£6.99
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Positioning: The Battle for Your Mind by Al Ries
£7.49
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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
£5.39
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Managing Customer Relationships: A Strategic Framework by Don Peppers
£27.63
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