Frequently Bought Together
Customers Who Bought This Item Also Bought
by David Ogilvy
|
Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives by Sam Delaney |
Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken |
History of Advertising: Creative Promotion (Basic Architecture Series) by Stephane Pincas |
A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon |
Product details
Would you like to update product info or give feedback on images?
|
Product Description
"A balanced, detailed, yet lively global history of modern advertising."
Review
“A great story - full of character, fun and life.”
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
“The story of the best advertising told with the accuracy of the best journalism and with the style of the best literature.”
Washington Olivetto, President, W/Brasil
“A terrific book: intelligently written and thoroughly researched. A must for anyone interested in the history of advertising.”
Sir Alan Parker
"Immensely readable."
Sir Martin Sorrell, CEO, WPP
"Tungate argues effectively that the prevalence and effectiveness of a given country’s advertising is commensurate with that country’s entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world.”
Publishers Weekly
“A balanced, detailed, yet lively global history of modern advertising.”
Library Journal, Best Business Books 2007
“A great read.”
AdPulp
“Adland puts the industry into perspective and provides an insight into the future.”
Business Executive
“For the first time in Ad Land someone has attempted to tell the entire saga, and that’s why this book is significant. Not only is this book a fascinating insight into the people that make Ad Land a wonderful place to work, it is a kick up the back to those of us that want it to stay that way by adequately facing up to the challenges it faces. And while you won’t be giving this book to your father for Christmas, if you work in ad land you will walk a little taller having it.”
Adliterate.com
“Drawing on interviews with survivors of advertising’s golden age as well as today’s creative directors, he takes readers on a journey from Madison Avenue to the emerging markets of Central Europe, South America and Asia.
Puts the industry in perspective.”
Research Book News
“Useful for students”.
CNBC European Business News
“A worthwhile read for marketing and communication managers.
It is a clearly organized plea that marketing, or better said advertisting firms and their people, become more financially focused.”
imedia
"Here’s a Business/history book wonderfully conceived and composed and fun to read. How often do you find that to be true"
Advertising to Baby Boomers, January 2008 (USA)
See all Product Description
Midnight on the Riviera is not about the whirring of cicadas or the sigh of waves against the shore. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
84% buy the item featured on this page: New Books Catalogue April - September 2007: Adland: A Global History of Advertising: 3 £18.04 |
 |
9% buy Ogilvy on Advertising £10.49 |
 |
6% buy History of Advertising: Creative Promotion (Basic Architecture Series) £17.49 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Advertising and Promotion: An...
Belch/Belch 8th edition continues its Advertising focus with an...
Read more
|
More From Mark Tungate
Fashion Brands: Branding Style from... "An essential primer for anyone wanting to make it big in the fashion...
Read more
|
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
||||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |