Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

Quantity:

More Buying Choices

29 used & new from �8.70

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)

by Dominic Gettins (Author)

3.0 out of 5 stars See all reviews (1 customer review)

RRP:	�12.95
Price:	�11.66 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�1.29 (10%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 2 left in stock--order soon (more on the way).

Want guaranteed delivery by Wednesday, July 15? Choose Express delivery at checkout. See Details

20 new from �8.70 9 used from �9.39

Frequently Bought Together

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Price For All Three: �29.14

Show availability and shipping details

This item: How to Write Great Copy: Learn the Unwritten Rules of Copywriting by Dominic Gettins
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Can I Change Your Mind?: The Craft and Art of Persuasive Writing by Lindsay Camp
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Ogilvy on Advertising by David Ogilvy
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp

4.7 out of 5 stars (24) �6.99

Write To Sell

by Andy Maslen

4.6 out of 5 stars (30) �7.49

Ogilvy on Advertising

by David Ogilvy

5.0 out of 5 stars (16) �10.49

The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

by Robert W. Bly

4.6 out of 5 stars (9) �9.09

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)

by Luke Sullivan

5.0 out of 5 stars (3) �9.79

› Explore similar items

Product details

Paperback: 192 pages
Publisher: Kogan Page; 2nd Edition edition (3 April 2006)
Language English
ISBN-10: 0749446633
ISBN-13: 978-0749446635
Product Dimensions: 22.9 x 15.5 x 1.5 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 405,285 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Learn To Write

www.BritishCollegeofJournalism.com Make Money Freelance Writing. Diploma Course By Correspondence.

Learn How To Write

www.inst.org/online-writing-courses Learn to be a Professional Writer through the POW! writing programme

How To Copy Write

Ask.com Search for How To Copy Write Find How to copy write

Product Description

Direct Response
"Dominic Gettins shows that only when you know the rules can you break them...it's a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business."

Review

“Offers a great deal of help both for those who aspire to copywriting and to those who are already practicing the craft.”

Writing Magazine

See all Product Description

Inside This Book (Learn More)

Explore More
Concordance

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

teach yourself copywriting

learn copywriting

internet marketing

copywriting

copywriter

advertising

ad agency

What Do Customers Ultimately Buy After Viewing This Item?

	39% buy the item featured on this page: How to Write Great Copy: Learn the Unwritten Rules of Copywriting 3.0 out of 5 stars (1) �11.66
	30% buy Write To Sell 4.6 out of 5 stars (30) �7.49
	14% buy The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells 4.6 out of 5 stars (9) �9.09
	9% buy Teach Yourself Copywriting (TY Business Skills) 4.4 out of 5 stars (5) �7.16

Explore similar items

Customer Reviews

1 Review

5 star:		(0)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

3.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

25 of 26 people found the following review helpful:

3.0 out of 5 stars A little confusing, really, 29 Mar 2006

By A Customer

This is the first copywriting book I've bought. I wanted to know if there were any tips, tricks or trade secrets I should know about.
The subtitle of Dominic's book 'The Unwritten Rules Of Copywriting' seemed ideal, so I eagerly devoured each chapter hoping to find them.
The Unwritten Rules, in actual fact, are plainly obvious. Ghettins strings out a list of 'pointers' as if they were gold dust that any copywriter worth their salt would already know, like 'Keep it simple', 'Know your market' etc.
The title is deceptive. It doesn't tell you 'how' to write great copy. Ghettins is clearly an experienced writer but waffles (in a conversational tone that starts to become droning after a few chapters) on theoretical information with very little reference to the practical.
The problem with this book is it isn't clear who it's aimed at. It doesn't assume you're a fledgling writer, because it delves into highly conceptual advertising on a global scale, yet it doesn't seem to assume you're a competent copywriter because most of what he's saying is just so obvious.
What the author does assume, is that copywriters only ever write for billion-pound advertising campaigns and well-known brands (not larger regional organisations etc), with occasional forays into radio broadcast.
Useful if you're after theoretical knowledge, but not really an investment for those seeking practical, helpful advice on the market and indeed the 'rules' of copywriting.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Listmania!

Shrewd Monkey List: A list by Melanie Levick -. Parkin "Head Monkey"
For Small Business Owners: A list by B. Saul
I'd Buy Again: A list by James Whinfrey "Conceptric"

Create a Listmania! list

Look for similar items by category

Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Presentations
Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Writing Guides
Books > Business, Finance & Law > Management > Management Skills > Creativity
Books > Business, Finance & Law > Sales & Marketing > Advertising
Books > Reference > Language > Handwriting
Books > Reference > Writing > Editing
Books > Study Books > FE & College > Vocational > Sport & Recreation

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Truth, Lies, and Advertising...

"Jon Steel is one of the top five account planners in the world. The... Read more
£26.99 £17.54

›Find similar items

Let Olay Amaze You

Amazon.co.uk sells all your favourite ranges from Olay, including Regenerist and Total Effects.

›Discover Olay at Amazon.co.uk

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver

Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (75)�3.86

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (464)�6.49

The Girl with the Dragon Tattoo by Stieg Larsson

4.1 out of 5 stars (165)�3.99

The Host by Stephenie Meyer

4.2 out of 5 stars (81)�3.86


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon