Amazon.co.uk: Fashion Brands: Branding Style from Armani to Zara: Mark Tungate: Books

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Product Description

Sew Today
"Will appeal to fashion students and those with an interest in the business side of the fashion world."

—Financial Times, August 2005
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Inside This Book (Learn More)

First Sentence
The model struts towards the battery of cameras, profile held slightly aloft, walking with the curious avian gait that has evolved to flatter the lines of her dress. Read the first page

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13 of 15 people found the following review helpful:

Highly Recommended!, 21 Oct 2005

By	Rolf Dobelli "getabstract.com" (Luzern Switzerland) - See all my reviews

If you want to understand the true meaning of style, the fashion world can explain it. No other industry is as adept at transforming a commodity into an art form, and doing so repeatedly on a seasonal basis. Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. His wide-ranging book covers everything from fashion photography to haute couture, modeling agencies, accessories, second hand clothes and even the history of department stores. He goes into journalistic detail about established and avant-garde designers, photographers, ad agencies and trend consultants who work side by side to sell image to the public. This is a serious book, complete with the URL's of key Web sites, and profiles of the top designers who create brands. Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style.

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2 of 2 people found the following review helpful:

A complete guide to the fashion BUSINESS!, 6 Nov 2006

By	Mr. S. Salim (mr salim ,essex United Kingdom) - See all my reviews

This book is essential reading for anyone interested in fashion or thinking of going into this field of work. I have been in the industry for 10 years and most of the experiences and thoughts i have had are included in this book. A complete guide to the fashion business from how fashion magazine never criticise their paymaster's (the designers!) and how global brands are turning people away from designer wear.
An excellent book for anyone interested or thinking of going into the fashion business

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