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Product Description
"This volume should be required reading for any student or practitioner of public relations."
Review
“This volume should be required reading for any student or practitioner of public relations.”
Ms Myers, Carmegie-Mellon University, writing in Choice
“Establishes a framework to situate the ethics of organizations, and the role public relations plays…The questionnaires, assessments, and other forms of measurement included are useful features as are the author’s recommendation for a readers’ bookshelf on ethics.”
Public Relations Review 31
“Required reading for any student or practitioner of public relations.”
Choice Magazine
“A plain English and practical guide to the subject (and lives up to its sub-title, A Guide to Best Practice).”
CIPR Profile
“www.getAbstract.com recommends this book to PR practitioners and marketing teachers who seek background on this inside-the-industry topic.”
www.getAbstract.com
“Establishes a framework to situate the ethics of organizations, and the role public relations plays.”
Hua Jing, Department of Communication, University of Maryland
“(provides) A framework for understanding ethical issues developing attitudes that support professionalism and credibility in the field, and assisting in everyday ethical decision making.”
Journal of Mass Media Ethics
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It's September. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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