Talespin: Public Relations Disasters - Inside Stories and Lessons Learnt (Hardcover)

“Shows how crisis management helped or hindered the world’s most infamous disasters.”

—Publishing News

“Sit back and let McCusker’s tales of woe and little grey commentary boxes teach you how to manage any bad day at PR central.”

—The Times, January 2005

“Some salutary lessons.”

—The Glasgow Herald, January 2005

“While the book provides commentary on some truly awful PR blunders, its message is one of hope for the field.”

—O’Dwyer, Marketing and Communication Website, (New York), January 2005

“Students (and practitioners) of PR will find it required reading.”

—Reading Chronicle, February 2005

“A fascinating insight not only into the PR process but more importantly the unpredictability of the human b*******ation factor, so making the book – and some might say working in PR – totally addictive.”

—Nepanews, February 2005

“Details some of the world’s worst PR disasters.”

—BrandRepublic.co.uk, March 2005

“Details some of the greatest PR mishaps of recent years and the resultant fallout.”

—Bristol Evening Post, January 2005

“An opportunity to combine some pithy learnings from some classic PR gaffes with more than a touch of schadenfreude.”

—Argent, January 2005

“A rollicking read.”

—The Bulletin, Spring 2005

“Full of ‘there but for the grace of God’ episodes that he unpicks with shrewd ‘Lessons Learnt’ conclusions.”

—Mediations, February 2005

“All these PR fiascos make a fascinating read.”

—Commerce & Industry, April 2005

“getAbstract.com can imagine PR professionals flipping through these war stories for entertainment and for warnings about disasters to avoid.”

—getAbstract.com, Spring 2005

“Talespin covers some of the biggest PR disasters in recent years and should be read by those in the field (entry level and experienced) to help avoid these types of situations.”

—New York Monthly, January 2005

“A fascinating read.”

—Commerce & Industry, April 2005

“Using real tales ranging on topics from A to Z, McCusker profiles some of the most famous and infamous PR disasters from a lesson learnt perspective.”

—The Practitioner, PRSA, (North America), Spring 2005

“An instructive global tour of PR efforts gone wrong in politics, sports, music, business, media, and the big brands.”

—America Online, Kogan Page USA, March 2005

“An absolute ‘must-read’ for any PR professional, packed with tips, tricks, and techniques on what to do or not do.”

—Oregon, WI, July 2005

“The underlying message is explosive; reputation is so important that a chief executive must always be at the helm…a breath of fresh air and an inspiration to anybody involved in communications.”

—Brand Strategy, September 2005

“A ‘compelling and entertaining read’”.

—Lynne Masel Walters, Department of Journalism, Texas A&M University, May 2005