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Product Description
"Bestselling author Matt Haig looks at 100 winning brands and the ingredients that make them so."
Review
“Highly entertaining, and full of fascinating facts … stuffed with ideas, some overt, some implied, that anyone working and branding and advertising in general will find useful.”
—Research, Nov 2004
“A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes.”
—Publishing News
“In his new book Brand Royalty, Matt Haig discusses the thinking and development of brand creation.”
—British Industry
“Entertaining and lively, the book has comments from consumers, psychologists, advertising executives, sociologists, marketing academics, brand managers, historical figures and business owners, and offers an enjoyable and thought-provoking read.”
Quality World
“Valuable as a way to get a wide-ranging… understanding of the why and what of the best of the best.”
Brandchannel.com
“Bestselling author Matt Haig looks at 100 winning brands and the ingredients that make them so.”
BrandRepublic.co.uk
“Full of fascinating tit-bits…a thoroughly entertaining trawl through the world of brands, ranging from Adidas through Barbie, Harry Potter and Rolex all the way to Zippo.”
Reading Chronicle
“Ideal for executives or PR pros who wish to learn about successful brands through practical examples.”
PR Week, New York
“An entertaining and lively book seeking to discover what it is that makes some brands such hits.”
City to Cities
“Besides being educational, this book is entertaining and easy to read.”
Choice Magazine
“A thoroughly entertaining trawl through the world of brands.”
IOD Hertfordshire
“Highly entertaining, and full of fascinating facts … stuffed with ideas, some overt, some implied, that anyone working and branding and advertising in general will find useful.”
Research
“A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes.”
Publishing News
“In his new book Brand Royalty, Matt Haig discusses the thinking and development of brand creation.”
British Industry
“Each description includes facts about the brand and secrets of its success.”
Book News Inc
See all Product Description
Branding is now the most important aspect of business. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?
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77% buy the item featured on this page: Branding cluster sheet: Brand Royalty: How the World's Top 100 Brands Thrive and Survive: 2£18.04 |
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12% buy Branding cluster sheet: Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time £7.49 |
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5% buy The 22 Immutable Laws Of Branding £5.39 |
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3% buy Innocent: Building a brand from nothing but fruit £6.99 |
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