The Key Account Manager's Pocketbook (Sales & Marketing) by Roger Jones  (1)
£6.99
|
 (3)
|
Key Account Management: The Definitive Guide by Malcolm McDonald
£25.50
|
This item is not eligible for Amazon Prime, but millions of other items are. Join Amazon Prime today. Already a member? Sign in.
|
|||||||||
Customers Who Bought This Item Also Bought
Product details
Would you like to update product info or give feedback on images?
|
See all 2 customer reviews...
| Customers Viewing This Page May Be Interested in These Sponsored Links (What is this?) |
Finance Training
www.learndirect-business.co.uk
Tailored Courses for Business Develop & Improve Efficiency
Key Account Skills
www.lammore.co.uk
Key Account Management Training at your own offices from just £1500
Financial Modelling
www.modellingsolutions.co.uk
Quality models built timely and at competitive fixed fees
Product Description
Professor Malcolm McDonald, Emeritus Professor,Cranfield School of Management, UK
"The authors..have drawn on their enormous expertise in marketing, selling and financial services to produce a straightforward, readable, reliable guide."
--This text refers to the Paperback edition.
Synopsis
Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted by the huge up-take for his KAM Masterclass seminars and workshops from sales and marketing people in FS companies all over the world. It follows a similar structure to the original book, but offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe. Compiled from original in-depth research and interviews, the book is divided into seven parts and is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during, and after' guide to practical implementation. With areas covered such as the changing environment in financial services; the buying process; competitor replacement strategies; identifying key accounts; meeting the customer's needs; E-commerce and the Internet; and management of non key accounts, this book is a must-have for anyone working or studying in this field.
"The authors..have drawn on their enormous expertise in marketing, selling and financial services to produce a straightforward, readable, reliable guide."
--This text refers to the Paperback edition.
Synopsis
Peter Cheverton's Key Account Management (3rd edition 2004) has established itself as the leading book on the subject. The idea for this new book was prompted by the huge up-take for his KAM Masterclass seminars and workshops from sales and marketing people in FS companies all over the world. It follows a similar structure to the original book, but offers specific advice on marketing and selling financial products, with real-world examples and case studies from FS companies around the globe. Compiled from original in-depth research and interviews, the book is divided into seven parts and is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during, and after' guide to practical implementation. With areas covered such as the changing environment in financial services; the buying process; competitor replacement strategies; identifying key accounts; meeting the customer's needs; E-commerce and the Internet; and management of non key accounts, this book is a must-have for anyone working or studying in this field.
Inside This Book
(Learn More)
First Sentence
Why have a book dedicated to key account management (KAM) in financial services (FS)? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Why have a book dedicated to key account management (KAM) in financial services (FS)? Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product( What's this?)Think of a tag as a key |