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Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands (Hardcover)

by Nicholas Ind (Author), Chris Macrae (Author), Thomas Gad (Author), John Caswell (Author), Simon Anholt (Author), Sicco van Gelder (Author), Jack Yan (Author), et al (Author), John Moore (Editor)

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Customers buy this book with Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion by Nicholas Ind

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This item: Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands by Nicholas Ind
In stock.
Dispatched from and sold by Amazon.co.uk.
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Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion by Nicholas Ind
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Product details

Hardcover: 236 pages
Publisher: Kogan Page Ltd (10 Oct 2003)
Language English
ISBN-10: 0749441151
ISBN-13: 978-0749441159
Product Dimensions: 23.9 x 15.4 x 2.4 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 380,432 in Books (See Bestsellers in Books)

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Product Description

Review
"This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant."--Business Ethics

Review

“A worthy reminder that there may be another way to build value with truer, more authentic, trustworthy brands that also do good.”

The Journal of Brand Management

‘Beyond Branding widens the narrow worldview of brands: one which is short-termist, shareholder focused, narcissistic and communications led.’

Commerce & Industry

‘Beyond Branding is written by a network of contributors… who believe that brands must adapt to a wider social perspective to remain relevant. Each chapter is written by a different marketing expert and is weighted towards academic thought and research.’

Brand Strategy

--This text refers to the Paperback edition.

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