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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (Hardcover)
by Nicholas Ind (Author), Chris Macrae (Author), Thomas Gad (Author), John Caswell (Author), Simon Anholt (Author), Sicco van Gelder (Author), Jack Yan (Author), et al (Author), John Moore (Editor)
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Product Description
Marketing

“This is an inspiring book... puts the brand back at the heart of the organization.” --This text refers to the Paperback edition.

Tijdschrift voor Marketing
“More positive and constructive than [Naomi] Klein; deeper and with a wider management and business context than [Jean-Marie] Dru.” --This text refers to the Paperback edition.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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