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Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion by Nicholas Ind |
by Matt Haig
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by David A. Aaker
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by Rita Clifton
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How Brands Become Icons: The Principles of Cultural Branding by Douglas B Holt |
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“a worthy reminder that there may be another way to build value with truer, more authentic, trustworthy brands that also do good.”
the journal of brand management
‘beyond branding widens the narrow worldview of brands: one which is short-termist, shareholder focused, narcissistic and communications led.’
commerce & industry
‘beyond branding is written by a network of contributors… who believe that brands must adapt to a wider social perspective to remain relevant. each chapter is written by a different marketing expert and is weighted towards academic thought and research.’
brand strategy
--This text refers to the Paperback edition.
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66% buy the item featured on this page: Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands£23.75 |
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16% buy The 22 Immutable Laws Of Branding £5.37 |
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8% buy Building Strong Brands £9.24 |
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5% buy Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion £16.47 |
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