Media Monoliths: How Great Media Brands Thrive and Survive [Illustrated] (Hardcover)

"Tungate's background as a journalist and authority on advertising, both domestic and global, is apparent in this work, which offers a comprehensive look at the branding and marketing of major media properties both inside and outside the US. The author apparently gained access to a vast array of executives within each of the 20 media organizations he profiles, and he presents his material in a style that is easy to read, process, and understand. The book provides a brief historical context, vivid descriptions of the environment in which the organizations function, and a handy summary box highlighting key facts about each network, publication, or information provider. Informative and even eye-opening for those who want to know more about the media outlets people consume on a daily basis, this timely, well-researched book could easily be incorporated into the curricula of introductory-level communication courses, particularly those that deal with media structures, global marketing, media literacy, and the media's role in society. The book should retain its value despite the ever-changing nature of the media business. Summing Up: Highly recommended. Lower-/upper-division undergraduates and general readers in particular."--E. T. Arke, Messiah College for CHOICE

“The most insightful and comprehensive

analysis of MTV’s international business published so far.”

- Bill Roedy, President, MTV International Networks

“Essential reading for anyone interested in how the most

powerful media brands exert their influence.”

- Bill Muirhead, founding partner, M&C Saatchi

“This book will not only prove to be a handy reference tool for media and marketing students, it will also be a source of inspiration for practitioners themselves. Slickly written and with at least one arched eyebrow in operation at all times, Tungate’s accessible work is a welcome addition to the marketing services literature.”

- Gidon Freeman, Executive Editor, PR Week

“How come nobody ever did this before?

Media Monoliths is thoroughly researched and exceptionally readable,

one of the best books about media I’ve come across in years.”

- Simon Anholt, Director of Placebrands and author of Brand New Justice – The Upside of Global Branding

“A well crafted analysis of how media brands achieve

global greatness. Mark quickly gets under the skin of how businesses

become truly great media brands. He presents deep industry knowledge in a highly accessible and enjoyable read.”

- Iain Ellwood, Director, Brand Strategy, Interbrand

“A lively perspective on some of the key media brands shaping the 21st century.”

- Richard Scullion, Senior Lecturer, Bournemouth Media School, UK

“A good read.”

—Marketing, Jan 2005

“Explores the marketing strategies that have enabled brands like CNN, The Times, MTV and Vogue to thrive and survive.”

BrandRepublic.co.uk

“In a hit list of media’s biggest names, Tungate navigates the histories and challenges facing 20 different groups including CNN, BBC, MTV, Playboy, Paris Match, Vogue, Reuters and Bloomberg.”

Brandchannel.com

“Informative and even eye-opening for those who want to know more about the media outlets people consume on a daily basis, this timely, well researched book could easily be incorporated into the curricula of introductory-level communication courses, particularly those that deal with media structures, global marketing, media literacy, and the media’s role in society.”

Choice Magazine

“Examines how the most famous and successful media brands have sold their products to the public.”

Journal of Economic Literature

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