Frequently Bought Together
Customers Who Bought This Item Also Bought
by Al Ries
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity by David A. Aaker |
Harvard Business Review on Brand Management ("Harvard Business Review" Paperback) by Harvard Business Review |
by Matt Haig
|
by David A. Aaker
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
"Sicco van Gelder's book is a triumph - truly a 'bible' for anyone in the business of creating or managing international brands. It proposes a great many innovative and eminently sensible new structures and tools...Global Brand Strategy is surely the definitive new work on the subject and should be considered obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak and author of Brand New Justice "In Global Brand Strategy Sicco van Gelder goes beyond many other authors of books on branding, marketing and global business. Based on his first-hand experience and in-depth examples, his accurate and enlightening analyses are explained in a clear, concise fashion without being unduly simplified for advanced marketers." CEO, Jack Yan & Associates
Review
“A detailed examination of how globalisation has created – not as has been predicted, a passive consumer base content to support mass-produced brands at a reasonable price – but rather, fragmented markets and increasingly demanding consumers who are not content to take brands at face value but who support brands that assert their local identities and idiosyncrasies.”
Education News
“As well as covering the intricacies of preparing for and launching a brand on the international arena, it puts the subject of branding in the wider context of a functioning organization.”
IET Engineering Management
“A triumph…the definitive work on the subject. Should be obligatory reading for academics and practitioners alike.”
Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice
“His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers.”
Jack Yan, CEO, Jack Yan and Associates
"A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development."
K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific
“His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities.”
The Journal of Brand Management
--This text refers to the Paperback edition.
See all Product Description
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
81% buy the item featured on this page: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets £25.00 |
 |
13% buy Wally Olins. On B®and. £8.42 |
 |
7% buy The Global Brand: How to Create and Develop Lasting Brand Value in the World Market£14.24 |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
Most Helpful Customer Reviews
Share your thoughts with other customers: Create your own review
|
 |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Global Marketing Management
Global Marketing Management, 4e offers a fundamental paradigm shift in...
Read more
|
Beauty without the Beast |
Up to 50% off Dental Care |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
|||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |