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Big Ideas: Putting the Zest into Creativity and Innovation at Work
 
 

Big Ideas: Putting the Zest into Creativity and Innovation at Work (Paperback)

by Jonne Ceserani (Author)
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Product Description

Product Description

This practical guide seeks to help the reader establish environments that encourage creativity and generate solutions from new ways of thinking. It highlights pathways to creativity and shows how to establish conditions that improve the chances of success. The book aims to enable companies to look beyond traditional views of innovation, allowing them to realize their innate creativity and talent. This book describes how to achieve breakthrough ideas "outside the box". It provides a master class in creativity and how it can lead to innovation in all areas of business. Checklists, case studies and questionnaires are all included, plus a "mind gym" questionnaire to help establish the "Innovation Quotient" of an organization.


About the Author

Jonne Ceserani is a Partner at Synectics, an international firm of consultants specialising in innovation and the management of change. They have developed a unique approach to facilitating innovative thinking that helps organisations find new ways of ensuring that all functions work together in harmony - creating, innovating and implementing.

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