Amazon.co.uk: Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands: Martin Lindstrom, Patricia B. Seybold: Books

Product Description

Don Peppers & Martha Rogers
'If you plan on doing any business with tweens anytime in the next ten years, you'd better study BRANDChild today.'

Philip Kotler
'BRANDChild is a must-read book if you want to communicate with and market to young people.'

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2 of 2 people found the following review helpful:

Amazing stuff!, 2 April 2003

By	Allan Mulinacci (NY, NY) - See all my reviews

This 320-page book by branding guru Martin Lindstrom is a jewel - as the president of a advertising agency myself, I've read it three times word-for-word, drawing new inspiration (and hope) with each reading. His four chapters on Building Tween Relationships, particularly chapter 7 on "The Peer Factor," would be invaluable for any marketeer it is simply worth gold.
Bravo!

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1 of 1 people found the following review helpful:

Great Book - Very informative!, 19 Jun 2003

By	"heinzlondon" - See all my reviews

This is not just another marketing book. This is a wonderful amalgamation of kids, marketing, branding and the future wrapped in an easy-to-read "how-to" book.
Capturing BrandChild filled with so many good ideas that I was kicking myself for the opportunities I had been missing. Now, armed with these lessons, I'm already making meaningful changes in the way I communicate with kids. I'm so glad I picked up this book and only hope my competition doesn't.

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1 of 2 people found the following review helpful:

wow! what an insight, 25 Jun 2003

By	"kell_elizabeth" - See all my reviews

as a media student doing an indipendent study on the tweenager and media effects, this was an invaluble read. I would recomend this book to anyone doing media studies as it is a bang up to date and interesting read that helps you gain an understanding of this mass mediated world.

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Packed with Knowledge!
This is an excellent book about marketing to children. Based on extensive research into the attitudes, perceptions, emotions and preferences of children around the world, it tells... Read more

Published on 19 May 2004 by Rolf Dobelli

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