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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands
 
 
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands (Hardcover)

by Martin Lindstrom (Author), Patricia B. Seybold (Author) "When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation ..." (more)
5.0 out of 5 stars See all reviews (4 customer reviews)
RRP: £25.00
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Frequently Bought Together

Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationships with Brands + Buyology: How Everything We Believe About Why We Buy is Wrong + Branding cluster sheet: Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound: 5
Price For All Three: £45.28

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Product details

  • Hardcover: 316 pages
  • Publisher: Kogan Page Ltd (20 Feb 2003)
  • Language English
  • ISBN-10: 0749438673
  • ISBN-13: 978-0749438678
  • Product Dimensions: 23.6 x 15.6 x 2.4 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 521,618 in Books (See Bestsellers in Books)

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Product Description

Review
"Martin Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom in these pages" Stan Rapp, Chairman, MRM Partners Worldwide and co-author of The MaxiMarketing Trilogy; "A real thought provoker for marketing and business people. BRANDchild is a wonderful tool if you are marketing to kids & teens

Philip Kotler
'BRANDChild is a must-read book if you want to communicate with and market to young people.'

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Inside This Book (Learn More)
First Sentence
When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 Reviews
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Amazing stuff!, 2 April 2003
By Allan Mulinacci (NY, NY) - See all my reviews
(REAL NAME)   
This 320-page book by branding guru Martin Lindstrom is a jewel - as the president of a advertising agency myself, I've read it three times word-for-word, drawing new inspiration (and hope) with each reading. His four chapters on Building Tween Relationships, particularly chapter 7 on "The Peer Factor," would be invaluable for any marketeer it is simply worth gold.
Bravo!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great Book - Very informative!, 19 Jun 2003
This is not just another marketing book. This is a wonderful amalgamation of kids, marketing, branding and the future wrapped in an easy-to-read "how-to" book.
Capturing BrandChild filled with so many good ideas that I was kicking myself for the opportunities I had been missing. Now, armed with these lessons, I'm already making meaningful changes in the way I communicate with kids. I'm so glad I picked up this book and only hope my competition doesn't.
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1 of 2 people found the following review helpful:
5.0 out of 5 stars wow! what an insight, 25 Jun 2003
as a media student doing an indipendent study on the tweenager and media effects, this was an invaluble read. I would recomend this book to anyone doing media studies as it is a bang up to date and interesting read that helps you gain an understanding of this mass mediated world.
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5.0 out of 5 stars Packed with Knowledge!
This is an excellent book about marketing to children. Based on extensive research into the attitudes, perceptions, emotions and preferences of children around the world, it tells... Read more
Published on 19 May 2004 by Rolf Dobelli

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