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e-PR: The Essential Guide to Online Business Communications
 
 
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e-PR: The Essential Guide to Online Business Communications (Paperback)

by Matt Haig (Author) "Although most people in the world of business now accept the significance of the Internet, many still do not understand its terms ..." (more)
3.0 out of 5 stars See all reviews (4 customer reviews)

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Product details

  • Paperback: 256 pages
  • Publisher: Kogan Page Ltd (1 Nov 2000)
  • Language English
  • ISBN-10: 0749434341
  • ISBN-13: 978-0749434342
  • Product Dimensions: 23.4 x 15.4 x 1.3 cm
  • Average Customer Review: 3.0 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 773,571 in Books (See Bestsellers in Books)

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Product Description

Review
"Refreshingly devoid of the hysterical e-branding waffle that can be found in many other tomes about the Internet... a good solid book." -- Marketing Week

e-volve
“A useful introduction to the strange new world of e-PR.”

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Inside This Book (Learn More)
First Sentence
Although most people in the world of business now accept the significance of the Internet, many still do not understand its terms. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 of 4 people found the following review helpful:
2.0 out of 5 stars Seen it all before, 12 Mar 2001
By A Customer
Haig's effort is little more than a whittled-down version of Holtz's text - two years on. One would have thought Haig might have expanded on the strategies behind 'e-PR', but he offers little more than a lacklustre review of what has passed before. This book appears to be an attempt to cash in on the internet's relevance to PR, and offers little more than a read of PR Week and a chat with the average eleven year-old would reveal.

I've possibly been too kind rating it as two stars, buy Holtz instead - despite it's age it is more useful. This advice applies to both PR students and practitioners.

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3 of 3 people found the following review helpful:
1.0 out of 5 stars Don't be fooled..., 19 Feb 2001
By A Customer
Don't be fooled into buying this book if you are seeking a book that will help you manage your company's PR on the internet. The book features sections on 'Narrowing a search using Yahoo!' and 'Emoticons', and unfortunately not much else. If you are up on search engines and emoticons already, this book will offer you nothing ;-).
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4.0 out of 5 stars A broader view of PR, 21 Feb 2001
By A Customer
I bought this book after reading reviews in the Guardian and Marketing Week and was not disappointed. The sections on 'snooze news' and 'e-PR in the real world' have proved particularly useful. But this book is not for everyone. Don't buy this book if your view of Internet PR starts and ends with e-mailing press releases or setting up a press area on your site.
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5.0 out of 5 stars E-PR is essential reading
Unlike other internet marketing guides I have come across E-PR strikes the right balance between too much and too little information. Read more
Published on 1 Nov 2000

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