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Effective Media Relations: How to Get Results (PR in Practice) (Paperback)

by Michael Bland (Author), Alison Theaker (Author), David W. Wragg (Author)

3.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 160 pages
Publisher: Kogan Page Ltd; 2nd Revised edition edition (1 Nov 2000)
Language English
ISBN-10: 0749433825
ISBN-13: 978-0749433826
Product Dimensions: 23.2 x 15.7 x 1.3 cm

Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 356,013 in Books (See Bestsellers in Books)

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Product Description

Management Today, July 2002

‘A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works.’

Product Description

In this practical handbook, three public relations professionals offer guidance on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved. It is aimed at both the novice and the experienced practitioner.

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3.5 out of 5 stars (2 customer reviews)

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19 of 19 people found the following review helpful:

3.0 out of 5 stars Only good for absolute beginners, 5 Nov 2001

By	(Ruth) info@orchidpr.co.uk (London) - See all my reviews

This book is part of the IPR series of books which vary as much in subject matter as they do quality. I am afraid to say this is at the lower end of the scale as it does little to inform the PR novice and does nothing to inspire anyone with a modicum of experience.

The book is in three sections. The first looks at the media context. It takes the reader through a whistlestop tour of media ownership and law, pays only lip service to the internet and leaves the reader none the wiser about how s/he should factor an understanding of context into a media relations campaign.

The second looks at dealing with the press and makes no reference to the section that precedes it nor to the growing number of online publications and their effect on the media landscape.

The final section - without doubt the best written and most practical - looks at broadcast media, but only considers preparation for interview in any detail as if this is the only way media coverage can be secured by public relations activity on television or radio.

The three key weaknesses of the book are its inability to consider the various media together, its virtual denial of the internet as a media form and the absolute lack of real life examples and case studies to substantiate the points made.

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1 of 1 people found the following review helpful:

4.0 out of 5 stars Basic introduction to media relations, 22 Dec 2006

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

This review is from: PR in Practice: Effective Media Relations: How to Get Results: 14 (Public Relations in Practice) (Paperback)

This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.

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