13 used & new from £0.96
See All Buying Options
Have one to sell? Sell yours here
 
 
Effective Media Relations: How to Get Results (PR in Practice)
 
 
Share your own customer images
Search inside this book

Effective Media Relations: How to Get Results (PR in Practice) (Paperback)

by Michael Bland (Author), Alison Theaker (Author), David W. Wragg (Author)
3.5 out of 5 stars  See all reviews (2 customer reviews)

Available from these sellers.


1 new from £10.00 12 used from £0.96
Other Editions: RRP: Our Price: Other Offers:
Hardcover £39.99 £39.99 4 used & new from £18.27
Paperback (3rd Edition) £16.99 £13.99 32 used & new from £9.99

Special Offers and Product Promotions

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Results PR opens new browser window
www.72Point.com  -  72 Point are one of UK's largest news agencies - no coverage no fee. 
   PR and Press Relations opens new browser window
www.pressrelations.co.uk  -  Highly experienced PR professionals Ex big agency, former journalists 
   Want Quick Affordable PR? opens new browser window
www.PR2Go.com  -  Get Heard Now With PR From PR2Go Order Online or Call 0844 826 4277. 
  
 

Customers Who Bought This Item Also Bought

PR in Practice: Effective Writing Skills for Public Relations: 20

PR in Practice: Effective Writing Skills for Public Relations: 20

by John Foster
3.7 out of 5 stars (3)  £13.02
PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1

PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1

by Anne Gregory
3.5 out of 5 stars (4)  £13.47
Public Relations Strategy (PR in Practice): 25

Public Relations Strategy (PR in Practice): 25

by Sandra Oliver
£13.27
The Public Relations Handbook: 6 (Media Practice)

The Public Relations Handbook: 6 (Media Practice)

by Alison Theaker
3.1 out of 5 stars (8)  £18.48
Creativity in Public Relations (Public Relations in Practice)

Creativity in Public Relations (Public Relations in Practice)

by Andy Green
4.5 out of 5 stars (2)  £15.14
› Explore similar items

Product details

  • Paperback: 160 pages
  • Publisher: Kogan Page Ltd; 2nd Revised edition edition (1 Nov 2000)
  • Language English
  • ISBN-10: 0749433825
  • ISBN-13: 978-0749433826
  • Product Dimensions: 23.2 x 15.7 x 1.3 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 525,365 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Product Description

Management Today, July 2002

‘A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works.’


Product Description

In this practical handbook, three public relations professionals offer guidance on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved. It is aimed at both the novice and the experienced practitioner.
See all Product Description
Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
(4)
(4)
(4)
(2)
(2)
(1)
(1)
(1)
(1)
(1)
(1)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Effective Media Relations: How to Get Results (PR in Practice)
59% buy the item featured on this page:
Effective Media Relations: How to Get Results (PR in Practice) 3.5 out of 5 stars (2)
PR in Practice: Effective Writing Skills for Public Relations: 20
13% buy
PR in Practice: Effective Writing Skills for Public Relations: 20 3.7 out of 5 stars (3)
£13.02
PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1
10% buy
PR in Practice: Planning and Managing Public Relations Campaigns: A Step-by-step Guide: 1 3.5 out of 5 stars (4)
£13.47
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)
9% buy
PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) 4.8 out of 5 stars (5)
£6.62
Explore similar items
 

Customer Reviews

2 Reviews
5 star:    (0)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.5 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
19 of 19 people found the following review helpful:
3.0 out of 5 stars Only good for absolute beginners, 5 Nov 2001
This book is part of the IPR series of books which vary as much in subject matter as they do quality. I am afraid to say this is at the lower end of the scale as it does little to inform the PR novice and does nothing to inspire anyone with a modicum of experience.

The book is in three sections. The first looks at the media context. It takes the reader through a whistlestop tour of media ownership and law, pays only lip service to the internet and leaves the reader none the wiser about how s/he should factor an understanding of context into a media relations campaign.

The second looks at dealing with the press and makes no reference to the section that precedes it nor to the growing number of online publications and their effect on the media landscape.

The final section - without doubt the best written and most practical - looks at broadcast media, but only considers preparation for interview in any detail as if this is the only way media coverage can be secured by public relations activity on television or radio.

The three key weaknesses of the book are its inability to consider the various media together, its virtual denial of the internet as a media form and the absolute lack of real life examples and case studies to substantiate the points made.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 1 people found the following review helpful:
4.0 out of 5 stars Basic introduction to media relations, 22 Dec 2006
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
This review is from: PR in Practice: Effective Media Relations: How to Get Results: 14 (Public Relations in Practice) (Paperback)
This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject












i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.