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"A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works." -- Management Today, July 2002 "Clear, practical, guidance on how to work with journalists to get the best possible media coverage." -- Scottish Industry & Commerce
Product Description
In this practical handbook, three public relations professionals offer guidance on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved. It is aimed at both the novice and the experienced practitioner.
See all Product Description
"A highly practical book aimed largely at the PR practitioner but with insightful advice on how the media works." -- Management Today, July 2002 "Clear, practical, guidance on how to work with journalists to get the best possible media coverage." -- Scottish Industry & Commerce
Product Description
In this practical handbook, three public relations professionals offer guidance on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved. It is aimed at both the novice and the experienced practitioner.
See all Product Description
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