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Product Description
Product Description
The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. This book aids development of these skills by looking at key functional areas of public relations from the practitioner's point of view. International in scope and written in a practical style, this updated second edition offers expert advice and provides an introduction to a wide range of specialist areas. Subjects covered include: marketing communications; internal communication; financial public relations; government and local government relations; public relations for non-commercial organizations; business-to-business public relations; international communications; sponsorship; pressure groups; corporate social responsbility; and services public relations.
About the Author
Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University. She is the consultant editor of Kogan Page's 'PR in Practice' series, published in conjunction with the Institute of Public Relations, and the author of Planning and Managing Public Relations Campaigns, also published in the series.
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