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Brand Building on the Internet [Illustrated] (Paperback)

by Martin Lindstrom (Author), Tim Frank Andersen (Author) "The Internet is the newest medium we have - the most recent breakthrough in communication technology ..." (more)

3.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 320 pages
Publisher: Kogan Page Ltd; illustrated edition edition (2 Jun 2000)
Language English
ISBN-10: 0749433132
ISBN-13: 978-0749433130
Product Dimensions: 23.4 x 15.5 x 2.5 cm

Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 859,441 in Books (See Bestsellers in Books)

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Product Description

Marketing, book of the week
“A very enjoyable read.”

Marketing, book of the week
“Provides an excellent insight into creating and maintaining an online brand.”

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Inside This Book (Learn More)

First Sentence
The Internet is the newest medium we have - the most recent breakthrough in communication technology. Read the first page

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3 of 3 people found the following review helpful:

3.0 out of 5 stars Good for the experienced brand marketer, not for beginner., 4 Jun 2001

By	ambrish2000@yahoo.com (United Kingdom) - See all my reviews

Books has given extensive & indepth analysis of case study for six leading website of the Internet and explained in detail, how did they touch the sky. Although this books gives a fair & extensive idea of brand marketing for an experienced marketer, but absolutely lacking in targeting the beginner or MBA candidates who wish to pursue the career in Brand Marketing in explaining the principles or detail terminology , methods or processes involved in brand marketing.

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