Synopsis
This guide, accompanied by a CD-ROM, is intended for business users whose job function involves marketing or related activities, and who wish to find out what useful resources are available on the Internet. It is not a marketing textbook, but rather a tool primarily aimed at marketing professionals, students and business people keen to keep abreast of the developments and information sources in relation to marketing their products or services. The book lists the 200 top sites, grading each for its relevance and ease of use. The browser on the CD-ROM can be used to access material from the Internet and log on to an updating service.

From the Author
A practical guide that saves time for marketing people

The net is no use if you don't know where you're going: there are millions of web sites and no-one to find the sites that you need... until now.

I spent three months researching the best sites and putting them into useful categories. And not just linking to the front page of a site, but digging deep for the useful pages.

I use clear, jargon-free writing to give an overview of what is available for a UK-based marketing professional. I explain the potential benefits of using the net and give examples and top tips.

The CD-Rom includes a specially-designed version of a web browser, which links directly to all 200 sites listed in the book. They're divided into the categories used in the book and ranked to make sure you get to the most useful ones first. Install it on your computer and get surfing straight away.

My work on the book will save you time, set your mind working with your own marketing ideas, and reveal an internet that can help you do your job better.

Mark Walker - book edited by Professor Alan Cawson

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Most Helpful Customer Reviews   Excellent specialist resource for busy marketeers, 14 April 2001 By A Customer Must admit I was passed this book by a friend, but I have now referred to most parts of it at leats once. some sites aren't what i want but the book tells me what to expect and is usually right Of course abook about the net is going to be out of date so it could be worth waiting for the revision? Otherwise it's cheap and has lots of very useful background info, not just a list of sites.  Comment | Permalink | Was this review helpful to you?