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23 of 26 people found the following review helpful:
4.0 out of 5 stars
Good Introduction to NLP for Business Situations, 20 Jul 2001
I have had the good fortune to receive training in the concepts described in this book by Dr. Richard Bandler, one of the founders of Neuro-Linguistic Programming, and to have applied this discipline in business for many years. Most books about Neuro-Linguistic Programming (NLP) repeat each other, so it is hard to tell one from another. Although there is some element of that quality here, the book plows new ground in the several chapters on how to apply NLP to standard business situations like selling something or negotiating. The book's strength is that it is as simple as possible, without omitting important ideas. Those who wish to become adept at this discipline will need to access more detailed books in order to get the full benefit of this perspective. NLP is all about communicating with yourself, with others, and with understanding others' behavior. I have always thought that NLP should be taught to almost everyone in the same way that most people learn how to drive by taking lessons and getting behind-the-wheel training. This book helps in that regard by giving you the principles, examples, and some questions and exercises to do in order to make the learning easier to accomplish. The book will also be helpful to those who have had some NLP training but are unsure about how to apply it in a business situation. Develop Your NLP Skills seemed to me to be a little too light on explaining the science behind NLP, and did not provide enough examples of complicated points (like chunking, meta-models and reframing). After you finish learning and practicing the lessons of this valuable resource, I suggest that you think about what you would like to accomplish with your newly-developed skills. What would make you really proud of yourself?...
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