The Marketing Game: How the World's Best Companies Play to Win (Hardcover)

Whether you own a small delicatessen or are employed at a multi-national corporation, The Marketing Game will work for you. You’ll learn in a clear and straightforward way how easy it can be to outsmart your competition!

It’s packed with new marketing revelations including:

--Stimulus Response brainstorming techniques proven to be five times more effective at getting great results.

--Passion positioning and branding strategies that create competitive advantage.

--The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with consumers.

--Consumer promotions success through The Ingredients of Greatness.

--The Consumer Strike Zone and how to use it to best your competitors.

--The Big Bang Theory for creating sensational special events and promotions.

--The Secrets of the Game for marketing greatness!

Endorsements For "The Marketing Game":

Finally, a marketing book worth keeping, re-reading and referring to. The Marketing Game takes you back to the inescapable, fundamental truths that helps babies sell tires and frogs sell beer-- that a sound consumer-driven strategy coupled with inspired execution are what it takes to make a brand and its sales snap, crackle and pop. Buy this book, read it and keep it. Your marketing efforts will be all the wiser and you'll have fun along the way.

--Sergei Kuharsky, Former Senior Vice President Marketing, MTV Networks

The B-school text book (substance) and the practical business best-seller (style) finally meet. The Marketing Game is a comprehensive and detailed guide to marketing filled with common-sense, real world, wisdom that most how-to marketing books lack. Follow its Secrets of the Game and you'll be writing your own success story soon.

-- Ed Ryan, Director of Product Marketing, Novell, Inc.

A street-smart book for every corporate executive. The Marketing Game is a stimulating, thought-provoking guide to successful marketing strategies. Eric Schulz pulls no punches with his unbeatable combination of personal insights and common-sense approach to today's marketing challenges and opportunities. Any business, regardless of its products or services, can benefit from his unique perspective.

-- David Glenn, President, Freddie Mac

Marketing, sales and advertising professionals who are looking to broaden their skill set need look no further than The Marketing Game. Eric has created a clear, compelling and comprehensive one-stop shop that will improve anyone's marketing acumen, and is a testimony to the fact that brains (smart strategies) can prevail over brawn (big budgets).

-- Timothy Shriver, Ph.D., President, Special Olympics Inc.

I've seen Eric Schulz perform marketing miracles over the past decade, and often have wondered just how he does it. Now I know. With wit & wisdom Eric teaches the theories and tactics that help the rich mega corporations get richer. Read. Learn. Take action. The Marketing Game tells you everything you need to know to succeed.

-- Doug Hall, Founder & CEO, Eureka! Ranch

Eric's down-to-earth writing style and let-me-show-you-how-you-can-do-it approach was inspirational! The Marketing Game helped me to see how a small to medium size business owner like me can apply and use the Secrets of the Game principles of the big corporations. I enjoyed the many examples of what works, and even more importantly, what doesn't work in today's business environment.

-- Bart Conner, Olympic Gold Medalist, The Bart Conner Gymnastics Academy

About Eric Schulz

Eric Schulz is regarded by many as one of the world’s most innovative and creative marketing minds, a master at meshing brand strategies with consumer understanding to produce programs that drive consumer purchase. He honed his skills through a decades work in brand management at three of the world’s top consumer products companies – Procter & Gamble, The Walt Disney Studios, and The Coca-Cola Company. A sampling of products on which he has worked include household staples such as Folgers, Minute Maid, Duncan Hines, Hawaiian Punch, Disney Home Video, Coca-Cola classic and others.

Part of Eric’s success stems from his varied professional background. Besides his work in packaged goods, he possesses extensive experience in professional sports and live entertainment marketing. Eric was the mastermind behind the largest marketing initiative in world history while at Coca-Cola, their global sponsorship behind the 1996 Summer Olympic Games which was executed in over 150 countries at a cost exceeding $250 million. He has worked with the Utah Jazz of the National Basketball Association; professional baseball; NHRA; Paralympics and Special Olympics. In live entertainment, he has developed marketing programs for Ringling Bros. & Barnum and Bailey, Disney On Ice, and Las Vegas productions such as Madhattan and Siegfried & Roy.

Eric’s expertise is rooted in a small-town USA mentality and grassroots understanding. He grew up in the farmlands of Utah while his father worked in a steel mill and mother made draperies. He worked at McDonald’s while in high school, and put himself through college laboring part time at a Kmart store. This hands-on real world experience provides him with an acute consumer understanding that is rarely found in the professional marketing world.

Eric holds an MBA from The Marriott School of Management at Brigham Young University (Provo, Utah). He resides outside Washington, DC in the rural community of Great Falls, Virginia. --This text refers to an out of print or unavailable edition of this title.

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