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CBI Guide to Corporate Sponsorship of Good Causes 2000
 
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CBI Guide to Corporate Sponsorship of Good Causes 2000 (Paperback)

by John Jenkins (Editor), Adam Jolly (Editor)
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A survey of major companies has been conducted to research current trends in corporate sponsorship. This text aims to establish best practice, what the benefits and dangers are, and how the process should be managed and evaluated. It also explores the charities themselves as businesses.

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