Amazon.co.uk Review
In
The Sunday Times E-Business St@rt-up Philip Treleaven, a professor of computing at University College London, details the steps necessary to create an electronic business. The book revolves around a ten-step list to assure fortune in the new business world. His steps include thinking big; creating a cohesive brand for your product; making sure you can totally dominate whatever niche you decide to enter; focusing; driving out the competition; choosing a product that you can promote yourself as the next business superstar; generating cash; identifying an early adopter to develop your first product; raising venture capital; and selling your business.
Treleaven believes that high tech start up entrepreneurs are the rock stars of the new millennium and makes the point with interesting vignettes from some of today's high tech superstars, including Dave Filo and Jerry Yang of Yahoo!, Jeff Bezos of Amazon.com, and Herman Hauser of ARM. What The Sunday Times "E-Business St@rt-up" sadly lacks, however, is mention of the key ingredient which is starting to bedevil every hot shot web-entrepreneur: profits. Treleaven makes much of ways to raise money, but other than a few fleeting mentions ignores that turnover must exceed expenses--no matter how much money is raised in capital. With the failure of high-flyer, Boo.com, would-be entrepreneurs should take heed. --Bruce McWilliams
Product Description
Most new businesses will be digital, involving computing, digital media and internet products and services. This guide offers all the necessary information for becoming a high-tech entrepreneur in such a climate. It covers everything from drawing up a business plan to marketing on the Internet. With a "Ten Golden Rules" checklist and informative case studies of successful high-tech companies and the people behind them, the book is intended as a guide for the would-be high-technocrats of tomorrow.
