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Professional Paperbacks: Commonsense Direct Marketing: 6
 
 
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Professional Paperbacks: Commonsense Direct Marketing: 6 (Paperback)

by Drayton Bird (Author) "In 1957 my situation was bleak ..." (more)
4.9 out of 5 stars See all reviews (8 customer reviews)

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Product details

  • Paperback: 352 pages
  • Publisher: Kogan Page; 4th Edition edition (1 Jul 2000)
  • Language English
  • ISBN-10: 0749431210
  • ISBN-13: 978-0749431211
  • Product Dimensions: 24.6 x 19 x 2.4 cm
  • Average Customer Review: 4.9 out of 5 stars See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 334,274 in Books (See Bestsellers in Books)

    Popular in this category:

    #39 in  Books > Business, Finance & Law > Sales & Marketing > Direct

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  • See Complete Table of Contents

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Product Description

IS Opportunities
"Written in a crystal clear, engaging style...covers all the areas of digital marketing, from basic principles to the most sophisticated techniques." --This text refers to the Paperback edition.

Review

‘Everything the testimonials say, and a bargain at any price.’ Robert Heller

‘Read it and re-read it. It contains the knowledge of a lifetime.’ David Ogilvy

‘Remarkably personal, yet authoritative.’ Ed McClean, DM News, New York

‘So clear and concise that selective quotations fail to do justice to the richness of its texture.’ Campaign

‘If you can spare the time to read only one direct-mail book - this is it. Beg, borrow or steal it.’ Graeme McCorkell, Founder , MSW Rapp & Collins

‘If you read no other book on direct marketing you should find the time to read this one.’ Direct Marketing International

‘For sheer readability, it’s still hard to beat Commonsense Direct Marketing.’ Direct Response

‘Probably the best book written on direct marketing in the UK and certainly the easiest to read.’ Direct Marketing Strategies



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In 1957 my situation was bleak. Read the first page
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Customer Reviews

8 Reviews
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Average Customer Review
4.9 out of 5 stars (8 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
8 of 8 people found the following review helpful:
4.0 out of 5 stars A handbook for SMEs, 5 Jan 2003
By C. M. Perkins (Stirling, Scotland.) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
As the back cover states, this is mandatory reading for marketing managers. If you're an SME without a dedicated marketing manager this book will provide the education you need to get the most from your marketing spend. It did for me. The book covers everything you need to know if you want to do a DIY marketing job that will look like it was done by professionals. If you've got a bit more to spend, there are also chapters on choosing and working with an agency.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars The truth can hurt, 8 Jan 2007
By R. P. Hobday - See all my reviews
(REAL NAME)   
The important thing about this book is that it shows you how easy it is to go wrong. Stone's book 'Successful Direct Marketing Methods' is great because it's full of explanations of how things work, but it is quite formal. Drayton Bird's book is more humble - and not afraid to explain how easy it is to make a mistake. The incredible thing is that people today are launching products and making the very same mistakes!

Surely it's worth reading about the principles of marketing - as described in detail so clearly by Drayton - before losing all your money?!

Peter Hobday
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9 of 11 people found the following review helpful:
5.0 out of 5 stars Excellent resource for all involved in direct marketing, 29 May 1999
By A Customer
This review is from: Commonsense Direct Marketing (Professional Paperbacks) (Paperback)
This book is excellent and should be read by all those working within direct marketing, working within publishing I have found this book an invaluable resource which I am sure I will read and re-read. A useful summary for the beginner and also more experienced marketeer!
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Most Recent Customer Reviews

5.0 out of 5 stars Fantastic - ideas packed and funny!
I was cautious when purchasing this book, as i long for the balance between a course book (serious and academic) and professional (full or examples). Read more
Published 15 months ago by J. Oman

5.0 out of 5 stars Help me with my job!
A great books by all meanings! I m a real estate broker and I found that book very helpful, teaching me, guiding me to fight the right answers to my questions.
Published on 18 Jun 2005 by kostasbk

5.0 out of 5 stars Does exactly what it says on the cover.
I can honestly say this has been the best marketing book I have ever read. You can now burn your Kotler texts and burn every other book you've ever bought on marketing. Read more
Published on 19 Jan 2004

5.0 out of 5 stars A "can't put down" book
This book is everything it claims to be.
Just about every page contains a pearl or wisdom.
Published on 30 April 2003 by Gareth Howell

5.0 out of 5 stars Increase your profits. Read this book.
Every sentence in this book makes complete sense. It's an inspiring read that can not fail to make you want to act on his some of his observations and advice to increase and... Read more
Published on 20 Jun 2000

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