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In the Company of Heroes: Release Your Entrepreneurial Spirit - And Your Organizations
 
 
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In the Company of Heroes: Release Your Entrepreneurial Spirit - And Your Organizations (Paperback)

by David Hall (Author) "Many people who could successfully start up a business are put off by a belief that they are just not cut out for it ..." (more)
5.0 out of 5 stars See all reviews (4 customer reviews)

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Product details

  • Paperback: 256 pages
  • Publisher: Kogan Page Ltd (1 Dec 1999)
  • Language English
  • ISBN-10: 0749430605
  • ISBN-13: 978-0749430603
  • Product Dimensions: 23.3 x 15.2 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 205,598 in Books (See Bestsellers in Books)

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Product Description

Product Description
The author looks behind the personalities to analyze what entrepreneurs actually do; and what their attitudes, motivations and experiences are. His research shows how individuals can recognize their own entrepreneurial skills and develop them.
Inside This Book (Learn More)
First Sentence
Many people who could successfully start up a business are put off by a belief that they are just not cut out for it. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 Reviews
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Chock full of great stuff for entrepreneurs and cornerstones, 29 Aug 2002
This is an excellent companion to The Beermat Entrepreneur. Entrepreneurs and cornerstones will find many techniques here for those key tasks of financial control and ramping up sales. The book is especially strong on the 'Mighty Oak' stage of growth, which 'Beermat' deliberately skimmed over as it was well covered in existing books. This is exactly the kind of book we had in mind.

The author is a highly experienced entrepreneur and consultant - the best kind of consultant, one who has been through the stuff they are advising others about - and it shows. There is a real understanding of the entrepreneurial process, from those early days when you have to 'beg, borrow and befriend' to get the business off the ground, through to the time of growth, when you have to keep 'revitalizing and reinventing' the business to stop it getting stale. There is a particularly useful chapter on 'survival' for businesses that have failed to do the latter and need to escape the rut.

The author also had a mission, to change the stereotype of the entrepreneur from spiv to unsung hero or heroine (hence the title). Events have probably overtaken this, and if anything, the entrepreneur now needs a gentle tip off their pedestal - if I have a criticism of this book, it is that it assumes that entrepreneurs can learn how to do everything, when we reckon they're better off getting 'cornerstones' in their team to do some of this stuff. However this is a minor niggle at an otherwise excellent book. Master the techniques presented in 'The Company of Heroes', and you'll be well placed to succeed!

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2 of 2 people found the following review helpful:
5.0 out of 5 stars Experientian reading and learning Excellent!, 28 April 2000
By A Customer
Superb reading for SMEs as well as the big boys out there. Great to show how everyone can be innovative and successful and embeded within us all is the Entreprneur.

Shows how listening to your customers needs develops businesses.

Great Book.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars An absolte must for every entrepreneur, 14 Mar 2000
By A Customer
I was very Impressed with David's book,like Sir John Harvey Jones, David has been around and seen the strengths and weaknesses of a cross section of different companies in many different industries. I like his fresh ideas which you can apply to any business and get immediate bottom line results. A true inspiration, don,t miss out. I L
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