Customers buy this book with The Public Relations Handbook: 6 (Media Practice) (Media Practice) by Alison Theaker

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Creativity in Public Relations (Public Relations in Practice) by Andy Green  (2)  £16.99

Effective Writing Skills for Public Relations (PR in Practice) (PR in Practice) by John Foster  (2)  £16.99

Public Relations Strategy (PR in Practice) (PR in Practice) by Sandra Oliver £16.99

Effective Media Relations: How to Get Results (Public Relations in Practice) by David Wragg  (3)  £16.14

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Book Description
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:
the public relations function;
starting the planning process;
research and analysis;
setting objectives;
strategy and tactics;
timescales and resources;
evaluation and review.

Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.

By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Synopsis
Praise and reviews: 'Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas' - Scottish Industry & Commerce. Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of "Planning and Managing Public Relations Campaigns" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review.Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them.

Endorsed by the Institute of Public Relations, "Planning and Managing Public Relations Campaigns" is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

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First Sentence
Mention the words 'planning' or 'managing' to some people, particularly if they are creative, and they are immediately struck with horror. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index |