"...some tremendous ideas for keeping in touch and building credibility." -- Andrew Lightbody, PA Consulting Group

"As someone who reads about four business books each month, I can honestly say that this slim volume is packed with some of the best, practical advice I have read for a long time." -- David Cook

"Practical, useful, but most of all cheerful! Surprising how much more readable that makes it." -- Richard Popple, PerService Ltd.

"Foster aims not to produce elaborate market analyses but to provide intelligent people with tips on how to survive. So there are self- marketing ideas galore. There are also notions on keeping customers. With a nice ironic touch, Foster, himself a consultant, produces as his final suggestion -- writing a book." -- Daily Telegraph

"This book should greatly help those who are good to get that fact across fast." -- John de Uphaugh, Deputy Chief Executive, Dewe Rogerson Europe

"...read it straight off. It's a great little book and it's more than paid for itself already by reminding me to do something important!" -- Michael Rigby

If your livelihood is based on your ability to seek, obtain and serve clients, you'll find strategies and techniques to help you to be more successful in this second edition of a very popular book. Anyone who is self employed or freelance will find this book loaded with good advice based on solid experience. The author explores the different ways to: promote yourself; keep in touch; build credibility; build the relationship; work with your clients in the development stage; work with your clients when you have problems, and shows the way to put it all together. The book conveys many of the ideas and techniques the author has found to be effective in developing and building business, in an easy-to-read and easy-to-navigate manner.

Synopsis
With its practical advice and guidance on building credibility, knowledge and expertise, this second revised edition will help anyone whose livelihood is based on his or her ability to seek, obtain and serve clients.

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