Every achievement begins with an idea - for a new product, a new process or a new marketing campaign. Any organization needs new ideas to maintain a competitive edge and keep growing in a crowded market place. This work shows how employers at any level of an organization can come up with new ideas and learn how to develop them. The author reveals the techniques and methods to improve the ability to generate ideas.

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How to Generate Great Ideas (Better Management Skills) (Paperback)

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